Brand Identity Design by Ashfuq Hridoy

Brand Identity Design by Ashfuq HridoyBrand Identity Design by Ashfuq Hridoy

Brand Identity Design

Ashfuq Hridoy

Contact for pricing

About this service

Summary

I specialize in creating comprehensive brand identities that communicate your brand's values and differentiate you from competitors. From developing a unique visual identity, including logos, typography, and color schemes, to crafting brand guidelines for consistent branding across all touchpoints, I ensure that every element aligns with your brand's story and leaves a lasting impression on customers.

Deliverables

Primary Logo:

The core representation of the brand, often featuring the main visual elements and typography.

Alternate Logo Variations:

Additional versions of the primary logo, such as simplified versions for small applications or variations for different backgrounds.

Color Palette:

A carefully selected range of colors that harmonize with the logo and reflect the brand's identity.

Typography Guidelines:

Specifications for the fonts used in the logo and, if applicable, recommendations for additional fonts to maintain consistency across brand materials.

Brand Style Guide:

A comprehensive document outlining guidelines for logo usage, color application, typography, and overall brand presentation. This ensures consistency across various media and platforms.

High-Resolution Files:

Digital files of the logo in high-resolution formats are suitable for various applications, including print and digital media.

Vector Files:

Logo files in vector formats (e.g., AI, EPS, SVG), allowing for scalability without loss of quality. Vector files are essential for professional printing and scaling the logo for different purposes.

Transparent Background Versions:

Logos with transparent backgrounds, enabling seamless integration into different design contexts.

Favicon:

A small, simplified version of the logo is designed for use as a website favicon, enhancing brand visibility in web browsers.

Print-Ready Files:

Files are prepared and optimized for professional printing, ensuring the logo retains quality in various print materials.

Source Files:

The original design files (e.g., PSD, AI) provide flexibility for future edits or modifications by other designers.

Mockups or Application Samples:

Visual representations of how the logo can be applied to different materials or contexts, providing a preview of its real-world impact.

Final Design Presentation:

A presentation summarizing the design process, the rationale behind design choices, and showcasing the final logo and its variations.

What's included

Primary Logo:
The core representation of the brand, often featuring the main visual elements and typography.
Alternate Logo Variations:
Additional versions of the primary logo, such as simplified versions for small applications or variations for different backgrounds.
Color Palette:
A carefully selected range of colors that harmonize with the logo and reflect the brand's identity.
Typography Guidelines:
Specifications for the fonts used in the logo and, if applicable, recommendations for additional fonts to maintain consistency across brand materials.
Brand Style Guide:
A comprehensive document outlining guidelines for logo usage, color application, typography, and overall brand presentation. This ensures consistency across various media and platforms.
High-Resolution Files:
Digital files of the logo in high-resolution formats are suitable for various applications, including print and digital media.
Vector Files:
Logo files in vector formats (e.g., AI, EPS, SVG), allowing for scalability without loss of quality. Vector files are essential for professional printing and scaling the logo for different purposes.
Transparent Background Versions:
Logos with transparent backgrounds, enabling seamless integration into different design contexts.
Favicon:
A small, simplified version of the logo is designed for use as a website favicon, enhancing brand visibility in web browsers.
Print-Ready Files:
Files are prepared and optimized for professional printing, ensuring the logo retains quality in various print materials.
Source Files:
The original design files (e.g., PSD, AI) provide flexibility for future edits or modifications by other designers.
Mockups or Application Samples:
Visual representations of how the logo can be applied to different materials or contexts, providing a preview of its real-world impact.
Final Design Presentation:
A presentation summarizing the design process, the rationale behind design choices, and showcasing the final logo and its variations.

Skills and tools

Brand Design

Illustrator

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Figma