Copywriting
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About this service
Summary
Defining the objectives: Clarifying the goals of the project, such as increasing sales, generating leads, or building brand awareness, to ensure that the copy aligns with the desired outcomes.
Identifying the target audience: Understanding the demographic, psychographic, and behavioral characteristics of the target audience to develop copy that resonates with them and inspires action.
Developing the messaging strategy: Crafting a messaging strategy that communicates the brand's unique selling proposition, value proposition, and tone of voice, and that differentiates it from competitors.
Conducting keyword research: Identifying the relevant keywords that the target audience uses to search for products or services, to ensure that the copy is optimized for search engines.
Writing and editing copy: Creating clear, concise, and engaging copy for various marketing channels, such as websites, social media, email campaigns, and advertising, that aligns with the messaging strategy and meets the project objectives. Editing and proofreading the copy to ensure that it is free of errors, is consistent with the brand's tone of voice, and is effective in achieving the project goals.
What's included
Brand Messaging
Develop brand messaging that aligns with the brand's values, mission, and target audience, and that differentiates it from competitors.
Tone of Voice
Develop tone of voice guidelines that reflect the brand's personality and help to create a consistent and recognisable voice across all marketing channels.
Website Copy
Write clear, concise, and engaging copy for the website's landing pages, product descriptions, and other key sections to communicate the brand's value proposition and encourage conversions.
Skills and tools
Marketing Strategist
Copywriter
Copy Writing
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