Once the visual direction is set, the theme is built from scratch using clean, maintainable code, ensuring functionality and scalability. For WordPress, this might include custom post types and dynamic content fields, while Shopify themes focus on modular sections for easy customization. Rigorous testing ensures compatibility, performance, and usability, and the final product empowers clients with tools to manage their site confidently. The result is a bespoke, high-performing theme that enhances both brand presence and user engagement.