In design, there is one thing I strongly believe in and try to keep in mind at all times: simply meaningful.  Your brand isn’t just about how it looks — it’s about the story it tells and the connection it creates. It’s not about reaching everyone, but about resonating with the right people. A strong brand builds trust by being authentic, clear, and intentional. When people connect with your brand, they don’t just see it — they feel it. And that’s what makes it powerful. In other words: be meaningful, it’s that simple.