Marketing Strategy Consulting

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About this service

Summary

Strategic guidance tailored to your business—market analysis, target audience profiling, digital optimisation, and actionable plans for impactful marketing success.

What's included

  • Market Analysis Report:

    Comprehensive assessment of industry trends, competitor landscape, and market opportunities.

  • Target Audience Persona Profiles:

    Detailed profiles outlining characteristics, behaviors, and preferences of the ideal customer segments.

  • SWOT Analysis:

    In-depth analysis of strengths, weaknesses, opportunities, and threats to inform strategic decision-making.

  • Customized Marketing Plan:

    Tailored strategy detailing channels, tactics, and timelines to achieve specific business objectives.

  • Content Strategy Blueprint:

    Roadmap for creating and distributing compelling content aligned with brand messaging and goals.

  • Digital Presence Audit:

    Evaluation of online presence across channels, with recommendations for improvement.

  • Social Media Strategy:

    Plan outlining goals, content themes, posting schedules, and engagement strategies for social media.

  • SEO Optimization Plan:

    Recommendations to enhance search engine visibility, keyword strategies, and on-page SEO.

  • Paid Advertising Strategy:

    Targeted approach for effective use of paid advertising channels with budget recommendations.

  • Email Marketing Campaign Plan:

    Strategy for building and nurturing customer relationships through targeted email campaigns.

  • Performance Metrics Dashboard:

    Customized dashboard tracking KPIs to measure the success and impact of the marketing strategy.

  • Training and Workshops:

    Educational sessions to empower internal teams on implementing and sustaining the marketing strategy.

  • Competitor Benchmarking Report:

    Comparative analysis of key performance indicators against industry competitors.

  • Customer Journey Mapping:

    Visualization of the customer's interaction with the brand, identifying touchpoints for optimization.

  • Implementation Guidelines:

    Step-by-step guidelines for executing and monitoring the marketing strategy effectively.


Skills and tools

Marketing Strategist
Market Researcher
Social Media Marketer
Google Analytics
SEMrush
Slack
Trello

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