Most people think branding is a logo, but your brand is the sum of every interaction someone has with your business. It’s every touchpoint, regardless of where they are in their relationship with you. It's how people feel when they find you on Instagram, read your blog, watch your video, or land on your website for the first time. It's the impression you leave before anyone ever reaches creative process is organized to give you more than just aesthetic designs, it’s set up to solve problems.