Creating Powerful and Purposeful Brand Identities
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About this service
Summary
What's included
Brand Identity Development
We create a unique and strategic visual identity that reflects the essence and values of your brand. This process includes the development of the logo, typography, color palette, and graphic elements, ensuring a consistent and impactful visual representation. What will be delivered in the project: 1. Main logo and variations 2. Color palette, typography, and graphic elements 3. Brand identity guidelines 4. Final files in formats suitable for print and digital use
Brand Positioning Strategy
We develop a clear and effective brand positioning strategy, focused on highlighting the differentiators and attributes that make your brand unique in the market. The strategy is crafted based on the target audience, competition, and industry trends. What will be delivered in the project: 1. Brand positioning proposal document 2. Market and target audience analysis 3. Communication and differentiation recommendations 4. Brand launch and execution strategy
Visual Identity Systems
We create a comprehensive visual identity system that ensures consistent brand application across various touchpoints, from print materials to digital platforms. This system makes it easier to communicate your brand visually across different formats. What will be delivered in the project: 1. Complete visual identity system (logo, colors, typography, icons) 2. Application examples for various materials (business cards, stationery, etc.) 3. Usage standards and guidelines for visual consistency 4. Final files ready for use in multiple formats
Packaging Design
We design packaging that visually communicates your brand’s identity in an attractive and functional way. Packaging is created to stand out at the point of sale and clearly convey the value of the product. What will be delivered in the project: 1. Packaging design (primary, secondary, and tertiary) 2. Final production-ready files (print and die-cut) 3. 3D packaging mockups for realistic visualization 4. Production and application guidelines
Brand Collateral Design
We create brand collateral materials, such as brochures, presentations, banners, and other promotional items. These materials are designed to reinforce the brand’s visual identity and core message. What will be delivered in the project: 1. Design of collateral materials (brochures, flyers, banners, etc.) 2. Final files for print and digital use 3. Visual identity application standards for the materials 4. Mockups for client review and approval
Brand Guidelines Creation
We create a complete set of guidelines to ensure your visual identity is applied correctly across all platforms and touchpoints. The guidelines include clear rules for using logos, colors, typography, and other visual elements. What will be delivered in the project: 1. Brand guidelines document 2. Practical application examples for the brand 3. Recommendations for ensuring visual consistency 4. Digital files and templates for ongoing use
Skills and tools
Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma