Email Marketing Design & Campaigns by Leslie McGowanEmail Marketing Design & Campaigns by Leslie McGowan

Email Marketing Design & Campaigns

Leslie McGowan

Starting at

/hr

About this service

Summary

I help tech and B2B companies turn scattered email campaigns into strategic revenue drivers. With 15+ years at Microsoft, Paramount, and various tech start ups, I've achieved 63% open rates and 40% engagement increases by building scalable email systems that connect to real business goals, not just send blasts. I bring the same data-driven, under-budget execution that helped me manage multi-million dollar programs and audiences of thousands to every client's email marketing strategy.

What's included

Email Campaign Strategy & Calendar
A comprehensive plan that outlines campaign themes, sending schedules, audience segments, and content topics for 1-3 months. This includes defining goals for each campaign (engagement, conversions, retention), mapping out automation sequences, and establishing KPIs to track success.
Designed Email Templates & Campaign Execution
Custom-branded, mobile-responsive email templates along with the actual creation and deployment of campaigns. This includes copywriting, design, and scheduling sends through a preferred email platform (Mailchimp, Flodesk, etc.).
Performance Reports & Optimization Recommendations (if applicable)
Monthly or campaign-specific analytics reports showing open rates, click-through rates, etc. Includes actionable insights and recommendations for improving future campaigns based on data trends and audience behavior.

Example projects

Email Communications & Marketing Design

Email Marketing Design & Email Template

Skills and tools

Graphic Designer

Email Marketing Designer

Canva

Flodesk

MailChimp