Brand Strategy + Identity Design
Starting at
$
2,500
About this service
Summary
Flo is an Indigenous Woman, a locally-owned dispensary located on the Tonawanda Indian Reservation in upstate, NY. The owner, Nikki Spring is an enrolled member of the Tonawanda Band of Senecas and part of the Bear Paw tribe. The name Flo was created in honor of the indigenous women's ancestors of her family. Flo stands for all the qualities taught through them: strength, resilience, and perseverance. It was important to keep
these factors are present in the brand while also conveying a clean, approachable, and welcoming cannabis shop that clients would feel comfortable and excited to engage with.
Together we worked on
Logo Suite
Typography Hierarchy
Color Palette
Creative Direction
Brand Patterns & Elements
Brand Guidelines
Social Media Templates
Stationery Collateral
What's included
Brand Strategy + Identity Design
Brand Strategy Brand Reflection Form 2-3 Hours Strategy Call Brand Purpose and Story Brand Values Brand Tone of Voice Mission and Vision Statement Audience Analysis Target Audience Personas Industry Problems & Solutions Competitor Analysis and Placement Mood Boards and Creative Directions Visual Brand Identity Logo Suite (primary, secondary, and marks) Brand Marks Custom Brand Elements Brand Patterns 5 Instagram Highlight Covers Color Palette Guide Typography Hierarchy Social Media Direction Brand Identity Guidelines
Duration
1 week
Skills and tools
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Work with me