- I've worked in Paid Social for 12 years and managed $150M+ in spend across FB/IG, TikTok, Google, Snapchat, Twitter, etc.

- Co-founded and headed marketing/growth for a social music app, raised $2.5M and grew the userbase to 15M worldwide. Outperformed initial CPI benchmarks by 15x after 3 months of optimizations

- Scaled fit52 app to $150K monthly spend after dropping CPIs 250% to below $5 and slashed Cost Per Trials 3X to under $12

- Led growth for a Sports Stock app, dropped CPI by 4x, grew MRR to $175K and launched subscriptions

- Advised MemeChat and consulted on growth strategy growing from 75K MAU to 600K MAU in 4 months