Your vision, crafted to perfection.

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About this service

Summary

As a graphics designer, I offer tailored visual solutions that bring your brand’s vision to life. My unique approach blends creativity with a deep understanding of design principles, ensuring that each project not only looks stunning but also effectively communicates your message. I stand out by focusing on the client's specific needs, delivering designs that are not just beautiful but also strategically aligned with their goals.

Process

Discovery & Research: I begin with a thorough understanding of the client’s needs, goals, target audience, and brand identity. This includes meetings, questionnaires, and research into industry trends and competitors.
Concept Development: Brainstorm and sketch multiple design concepts based on the research. Create mood boards, color schemes, and typography options to explore different directions.
Design Creation: Develop initial designs based on the chosen concept. This includes creating digital drafts and iterating on the design while ensuring alignment with the client’s brand and goals.
Client Feedback & Revisions: Present the initial designs to the client for feedback. Refine the design through revisions based on the client’s input, ensuring the final product meets their expectations.
Finalization & Delivery: Once approved, finalize the design, ensuring all elements are polished and ready for use. Provide the client with the final files in the necessary formats along with any guidelines for usage.
Implementation & Support: Offer assistance with implementing the design across various platforms and provide ongoing support if needed, ensuring the design works effectively in its intended context.

FAQs

  • How do you ensure the design aligns with my brand?

    To ensure alignment, I invest time in understanding your brand’s identity, values, and target audience. This includes reviewing any existing brand guidelines, and key messages you want to convey, and even conducting interviews or surveys if needed. During the design process, I use consistent visual elements such as color palettes, typography, and imagery that reflect your brand’s essence. I also keep you involved throughout, with regular check-ins and revisions to ensure the design stays true to your brand.

  • How long will the design project take?

    The timeline for a design project varies depending on the scope and complexity. A logo design might take 1-2 weeks, while a full branding package or website design could take 4-8 weeks or longer. I provide an estimated timeline after the initial consultation, outlining key milestones and deadlines. I also build in time for feedback and revisions, ensuring the project is completed on schedule while maintaining high quality

  • Do you offer ongoing support after the project is completed?

    Yes, I offer ongoing support to ensure that the design is successfully implemented and continues to meet your needs. This can include tweaks or updates, assistance with file formats, or additional design work as your brand evolves. I’m committed to helping you maintain a consistent and effective visual identity over time

  • How do you approach design for digital versus print media?

    Designing for digital and print media requires different considerations. For digital designs, I focus on how the visuals will display on various screen sizes and ensure that the design is optimized for web and mobile use, considering elements like loading speed and user interaction. For print, I prioritize color accuracy, resolution, and layout to ensure the design looks as intended when printed. I also work with printers to ensure the final product meets your expectations

  • Can you work with our existing branding, or do you prefer to start from scratch?

    I’m flexible and can work with your existing branding or develop new concepts from scratch. If you have established branding, I ensure that any new designs are cohesive with your current visual identity. If you’re looking for a rebrand or a fresh start, I can help develop a new brand identity that reflects your vision and goals. My priority is to create designs that align with your needs, whether we’re building on what you have or starting anew

  • What if I don’t like the design you create?

    My design process is highly collaborative to minimize the chances of this happening. I involve you at key stages, from concept development to final revisions, ensuring the design evolves with your feedback. If you’re not satisfied with the direction, I’m committed to revisiting the brief, understanding your concerns, and making adjustments. My goal is to deliver a design that you’re proud of, and I’m dedicated to working with you until we achieve that

What's included

  • Final Design Files

    High-resolution final designs in multiple formats (e.g., PNG, JPG, PDF, SVG) for use in different contexts like web, print, and social media

  • Source Files

    Editable files in the software used to create the design (e.g., Adobe Photoshop PSD, Illustrator AI, InDesign INDD), allowing for future edits by the client or another designer

  • Brand Style Guide

    comprehensive document outlining the design elements, such as logo usage, color schemes, typography, and imagery, ensuring consistent branding across all platforms

  • Logo Package

    Different versions of the logo (e.g., color, black and white, transparent background, and inverted) in various formats suitable for print, digital, and other uses

  • Typography Files

    Any licensed fonts used in the project or instructions on where to download or purchase them, along with details on font usage within the design

  • Color pallette

    A detailed color palette with HEX, RGB, and CMYK codes, ensuring the client can maintain color consistency across various platforms and media

  • Custom icons and illustrations

    Any unique icons, illustrations, or graphics created during the project, provided in various sizes and formats for use across different media

  • Print ready files

    If applicable, files optimized for printing, including bleed areas, crop marks, and color profiles (e.g., CMYK), ready for submission to a printer

  • Mock ups and visualization

    Realistic mockups or visualizations that show how the design will appear in its intended context, such as on products and on packaging

  • Responsive design variations

    For digital projects, different layouts and designs adapted for various screen sizes (e.g., desktop, tablet, mobile) to ensure a responsive and consistent user experience

  • Social media assets

    Tailored graphics for use on social media platforms, such as banners, profile images, and post templates, optimized for each platform's specifications

  • Marketing collateral

    Design files for print and digital marketing materials, including business cards, brochures, flyers, posters, or email templates, depending on the project's scope

  • Usage rights and licensing information

    Documentation of the usage rights for the design elements, including any third-party assets like stock photos, fonts, or illustrations used in the project


Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Canva

CorelDraw

Industries

Graphic Design