Intro

If you launch a product and people like it, that’s great! You’ve found some level of product-market fit. Scaling that initial success is another beast, though, and it’s essential for your business’s longevity.

That's where I can help. With data-driven approach to marketing, I help businesses hone in on the specific tactics that will grow revenue in their niche — rather than repeating overly general (and often dated) marketing platitudes.

There’s no advice that’s right for everyone, and no one marketing effort that will lift every business’s North Star metrics. There’s only one universal when it comes to growth: Every company has limited bandwidth and needs smart priorities to succeed, and I can help find and prioritize those channels.

I help clients prioritize the marketing channels and opportunities that will unlock growth the fastest. For one company, that might be social media marketing or influencer marketing; for another, it might be PPC advertising, or a referral program. Together, we build out a custom growth strategy just for you. We'll look at your website or product and work to create relevant “pushes” — whether that’s an email marketing effort, a paid social media ad, or SEO updates — geared towards increasing conversion at every stage of your funnel. For SaaS companies, that might mean boosting new users' signup rates; for startup e-commerce businesses, it could mean laser-focusing on customer retention.

What should you expect?

Data analysis: I help draw actionable insights from data, combine those insights into cohesive growth strategies and think critically about data, use it for strategic decision-making, and clearly communicate the findings across an organization.

Quantitative modeling: We will look at historical numbers, like organic traffic volume over time, and build a model that forecasts future growth.

Customer segmentation: I can help your business optimize the user experience throughout your funnel, with automation based on behavior and psychographic data points.

Cross-channel strategy: including organic and paid social, PPC advertising, email marketing, and more — to drive quality traffic to landing-pages, case studies, and other key pieces of content. The goal here is typically to drive more traffic into the top of the funnel, convert visitors into subscribers, move them down a marketing funnel, and increase the lifetime value of existing customers.

Testing: treat marketing as science, that means using the scientific method. Come up with a hypothesis, test it, review the results and determine the next steps. This is A/B testing, taken to the expert level.

Channel and website conversion rate optimization (CRO): As an expert in the entire customer journey, we can identify specific hurdles within it that cause customers to lose interest. With this knowledge, we test different tactics, sometimes called “growth hacks,” or run specific marketing campaigns to lift conversion rates throughout your funnel, until it runs like a well-oiled machine.

Martech selection: I'm typically curious, engaged, and always looking for new tools that could level up your data analytics and testing functionality. I will have opinions on your CRM, ESP, CDP, e-commerce platform, and more. And that’s a good thing.

What is a T-shaped marketer? or a growth marketer?

The TL;DR version of that answer is a professional who would be a jack of all trades with some depth of experience in 2 or 3 facets of the full-stack marketer.

consider the Pirate funnel as the reference of the type of t-shaped marketer you'd want to have.