Email Copy Strategy Package for Course Creators

Pro

Stephanie Steggehuis

Starting at

About this service

Summary

I’m offering a complete, plug-and-play email strategy designed specifically for course creators—8 engagement emails and 5 sales emails that are ready to personalise and send. These aren’t just swipe files—they’re based on proven marketing psychology and written to build connection, overcome objections, and convert leads into students. What makes this unique? You get the full strategy and the words, so you can launch faster without overthinking every sentence.

Process

Step 1: Instant Access After Purchase As soon as you buy, you'll receive: → A Quick Start Guide with clear instructions on how to use each email → A short worksheet to help you fill in your course details, tone, and CTA prompts

Step 2: Plug In Your Offer Details The emails are pre-written and ready to go—just fill in a few blanks with your course name, audience, and offer details. Each template includes guidance on what to write where and why it matters.

Step 3: Load & Launch Once you've personalised your emails, you can upload them into your email platform (Kajabi or others) using the suggested timeline and structure. No waiting, no back-and-forth, no guesswork—you're ready to send with confidence.

What's included

8 Plug & Play Engagement Emails
→ Nurture your audience before the pitch → Designed to build trust, spark conversation, and warm up cold leads → Covers: welcome, storytelling, quick wins, objections, beliefs, and more → Easy-to-personalise templates with subject lines, pre-written body copy, and CTA suggestions
5 Plug & Play Sales Emails
→ Clear, persuasive copy to sell your course with confidence → Strategic flow: intro → value → objections → urgency → final push → Proven formulas adapted for your tone and ICA → Includes email-specific hooks, storytelling tips, and CTA guidance
Email Sequence Strategy Guide
→ Overview of how each email fits into your overall funnel → Suggested timeline and sending schedule → Notes on tagging, segmentation, and automation ideas (especially for Kajabi users)
Bonus: Subject Line Swipe File
→ 20+ proven subject lines to boost open rates → Customisable to match your offer and tone
Bonus: Tone & Voice Alignment Tips
→ Mini-guide to help you personalise the templates without losing clarity → Includes examples of how to tweak language for casual vs professional tone

Recommendations

(5.0)

Laura Patterson • Hand-Grown Greens Academy

Client • May 15, 2025

Recommended

Stephanie has been my VA for several years, and I truly couldn’t imagine running my business without her. She’s played a vital role in creating and launching my digital course and online program—supporting everything from building funnels and running webinars to growing my email list and managing lead magnets. Stephanie is that rare mix of strategic marketing insight and the practical skills. She's professional, reliable, and always ahead of the curve on what’s working. Highly recommend!

Duration

1 day

Skills and tools

Content Writer

Copywriter

Email Marketer