Branding DesignMarta Pahlavyan
Brand Vision and Values: A clear understanding of the client's vision, mission, and values helps you align the visual elements of the brand with its core identity.
Target Audience Information: Insight into the demographics, psychographics, and preferences of the target audience guides the design decisions to ensure the brand resonates with its intended consumers.
Competitive Analysis: Knowledge of competitors' branding strategies and market positioning helps identify opportunities for differentiation and innovation in the client's brand identity.
Design Preferences and Inspirations: Understanding the client's aesthetic preferences, design styles they admire, and any specific visual references or inspirations they have can inform the creative direction of the branding process.
Business Information: Insight into the nature of the client's business, its industry, unique selling propositions, and key offerings provides context for designing a brand identity that effectively communicates the brand's story and offerings.
Existing Brand Assets (if applicable): If the client has any existing brand assets, such as logos, color palettes, or design guidelines, reviewing these materials can help ensure continuity or identify areas for improvement in the brand's visual identity.
Project Scope and Timeline: Clear communication regarding the scope of work, project objectives, deliverables, and timeline ensures alignment between your creative process and the client's expectations.
What's included
1 week
As a branding graphic designer, within one week, I can deliver essential branding assets to kickstart your brand identity journey. This includes:
1. **Logo Concepts**: Presenting initial logo concepts for your brand, with variations to explore different styles and directions.
2. **Brand Style Guide**: A concise brand style guide outlining primary logo usage, color palette, typography choices, and basic design principles to maintain consistency across all brand materials.
3. **Business Card Design**: Designing a professional business card incorporating your brand elements and contact information, ready for printing.
4. **Social Media Profile Graphics**: Creating profile images and cover photos optimized for various social media platforms to establish a cohesive online presence.
5. **Brand Mood Board**: Curating a mood board to visually convey the brand's aesthetic, tone, and personality, serving as a reference for future design decisions.
While this timeline allows for rapid development, it ensures that you have essential branding assets to begin building brand recognition and establishing your visual identity. Additional deliverables and refinements can be discussed for future phases of the branding process.
5 days
In five days, as a branding graphic designer, I can deliver foundational branding assets to jumpstart your brand identity:
Logo Concepts: Providing initial logo concepts that encapsulate your brand essence and values, offering versatility and scalability across different mediums.
Basic Brand Guidelines: Crafting a brief brand guidelines document outlining primary logo usage, color palette, and typography recommendations to maintain consistency in visual communication.
Digital Brand Assets: Designing digital assets such as social media profile images and cover photos aligned with your brand's visual identity, ensuring a cohesive online presence.
Business Card Design: Developing a professional business card design that integrates your brand elements and contact information, ready for printing.
Brand Mood Board: Curating a visual mood board representing the brand's aesthetic direction, serving as a reference for future design endeavors and ensuring alignment with your vision.
Within this condensed timeframe, these deliverables provide a solid foundation for establishing brand recognition and setting the tone for further brand development.
Example work
Marta's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Service provided by
Marta Pahlavyan Armenia
Branding DesignMarta Pahlavyan
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Brand Vision and Values: A clear understanding of the client's vision, mission, and values helps you align the visual elements of the brand with its core identity.
Target Audience Information: Insight into the demographics, psychographics, and preferences of the target audience guides the design decisions to ensure the brand resonates with its intended consumers.
Competitive Analysis: Knowledge of competitors' branding strategies and market positioning helps identify opportunities for differentiation and innovation in the client's brand identity.
Design Preferences and Inspirations: Understanding the client's aesthetic preferences, design styles they admire, and any specific visual references or inspirations they have can inform the creative direction of the branding process.
Business Information: Insight into the nature of the client's business, its industry, unique selling propositions, and key offerings provides context for designing a brand identity that effectively communicates the brand's story and offerings.
Existing Brand Assets (if applicable): If the client has any existing brand assets, such as logos, color palettes, or design guidelines, reviewing these materials can help ensure continuity or identify areas for improvement in the brand's visual identity.
Project Scope and Timeline: Clear communication regarding the scope of work, project objectives, deliverables, and timeline ensures alignment between your creative process and the client's expectations.
What's included
1 week
As a branding graphic designer, within one week, I can deliver essential branding assets to kickstart your brand identity journey. This includes:
1. **Logo Concepts**: Presenting initial logo concepts for your brand, with variations to explore different styles and directions.
2. **Brand Style Guide**: A concise brand style guide outlining primary logo usage, color palette, typography choices, and basic design principles to maintain consistency across all brand materials.
3. **Business Card Design**: Designing a professional business card incorporating your brand elements and contact information, ready for printing.
4. **Social Media Profile Graphics**: Creating profile images and cover photos optimized for various social media platforms to establish a cohesive online presence.
5. **Brand Mood Board**: Curating a mood board to visually convey the brand's aesthetic, tone, and personality, serving as a reference for future design decisions.
While this timeline allows for rapid development, it ensures that you have essential branding assets to begin building brand recognition and establishing your visual identity. Additional deliverables and refinements can be discussed for future phases of the branding process.
5 days
In five days, as a branding graphic designer, I can deliver foundational branding assets to jumpstart your brand identity:
Logo Concepts: Providing initial logo concepts that encapsulate your brand essence and values, offering versatility and scalability across different mediums.
Basic Brand Guidelines: Crafting a brief brand guidelines document outlining primary logo usage, color palette, and typography recommendations to maintain consistency in visual communication.
Digital Brand Assets: Designing digital assets such as social media profile images and cover photos aligned with your brand's visual identity, ensuring a cohesive online presence.
Business Card Design: Developing a professional business card design that integrates your brand elements and contact information, ready for printing.
Brand Mood Board: Curating a visual mood board representing the brand's aesthetic direction, serving as a reference for future design endeavors and ensuring alignment with your vision.
Within this condensed timeframe, these deliverables provide a solid foundation for establishing brand recognition and setting the tone for further brand development.
Example work
Marta's other services
Contact for pricing