What's included

• Logotype

  Logo deliverables typically include high-resolution files in various formats (JPEG, PNG, and vector formats like SVG), a style guide detailing logo usage rules, and color specifications (CMYK, RGB). These elements ensure versatile and consistent brand representation across different mediums.

• Graphic Charter

  A brand's graphic design deliverables encompass a comprehensive style guide detailing color palettes, typography guidelines, logo usage rules, and design principles. This ensures a cohesive and consistent visual identity, fostering brand recognition and maintaining a unified image across all brand materials and platforms.

• Fonts

  Typography deliverables for a brand include font files in various formats (TTF, OTF), usage guidelines specifying font sizes and styles, and a typography style guide. These assets ensure uniformity in text representation, reinforcing the brand's visual identity across diverse platforms.

• Illustrations (optionnal)

  Illustration deliverables involve high-resolution files in various formats (JPEG, PNG), usage guidelines outlining where and how illustrations should be applied, and a style guide detailing the visual elements' characteristics. These components ensure the effective integration of illustrations in line with the brand, maintaining a cohesive and visually appealing representation across different channels.

• Social Media Strategy (optionnal)

  Social media strategy deliverables include a detailed plan outlining content themes, posting schedules, and target audience engagement tactics. Additionally, it involves branded social media graphics and templates, ensuring a consistent visual identity, and measurable key performance indicators (KPIs) to track the success of the strategy. This comprehensive approach ensures a strategic and cohesive presence across various social media platforms.