Brand Identity and Logo Design

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About this service

Summary

Elevate your brand with custom logo design and animation. I specialize in creating distinctive logos that capture your brand's essence. Additionally, I offer dynamic logo animations to bring your brand to life.

Process

Client Consultation: In-depth discussion to understand your brand, values, target audience, and design preferences. Clarificaion of project goals, timeline, and any specific requirements.
Research and Inspiration: I conduct thorough research on industry trends, competitors, and relevant design styles. Gather inspiration to inform the creative direction.
Concept Development: Generating of 2-3 initial design concepts. Each concept explores different visual directions, typography, and color schemes, ensuring a diverse range of options.
Feedback and Iterations: Presentation of the initial concepts for your review. Gathering of feedback to refine and iterate on the chosen concept, ensuring it aligns with your vision.
Finalization: Execution of the final design, paying attention to details such as scalability, versatility, and overall visual impact. Fine-tune colors, shapes, and typography.
File Preparation: Provision of a comprehensive set of files, including vector files (AI, EPS) for scalability, high-resolution JPEG and PNG files for various applications, and any other required formats.
Color Variations: Delivering variations in full color and monochrome/grayscale to accommodate different use cases, ensuring flexibility across platforms.
Usage Guidelines: Creation of a style guide or branding document outlining proper logo usage. Specifications on clear space, minimum size, and guidelines to maintain consistency.
Client Review and Revisions: Offering a set number of revisions to address any additional feedback or adjustments. Collaboration is key to achieving the desired final result.
Final Delivery: Once the design is approved, all necessary files, including source files will be provided while ensuring a smooth transition of ownership and intellectual property rights.
Logo Animation: Offering of logo animation services to bring the logo to life in digital spaces, enhancing brand engagement and visibility.

FAQs

  • What is your design process for creating a logo?

    My design process typically involves initial client consultation, research on industry trends and competitors, concept development, feedback iterations, and finalization. I prioritize collaboration to ensure the end result aligns with your vision.

  • How many design concepts do you provide?

    I typically present 2 to 3 initial design concepts. This allows us to explore different directions and refine the chosen concept based on your feedback.

  • What file formats will I receive for the final logo?

    You will receive vector files (AI, EPS) for scalability, high-resolution JPEG and PNG files for various applications, and any other formats required for specific use cases.

  • Can you explain your approach to color selection in logo design?

    I carefully consider color psychology, brand identity, and industry relevance when choosing colors. I provide variations for both full color and monochrome applications.

  • Do you offer revisions?

    Yes, I include a set number of revisions in my service. Each revision attracts extra charges. Clear communication during the design process ensures the final product meets your expectations.

  • How long does the logo design process take?

    The timeline varies based on the complexity of the project and the number of revisions. On average, it takes me 5 to 8 weeks, I prioritize quality over speed.

  • Can you provide examples of your previous logo design work?

    Certainly! You can find a portfolio of my work on my Contra profile, showcasing a range of industries and design styles.

  • What information do you need from me to start the design process?

    I typically start with a thorough discussion and questionnaire about your brand, target audience, values, and any specific ideas or preferences you have for the logo.

  • How do you handle intellectual property and ownership of the logo?

    Upon completion and final payment, you will have full ownership rights to the logo. I provide the necessary files and documentation to transfer intellectual property.

  • Do you offer animated versions of logos?

    Yes, I offer logo animation services as an additional feature. Animated logos can enhance your brand's online presence and engagement.

What's included

  • Final Logo Files

    Vector Files: Typically in formats like .AI (Adobe Illustrator) or .EPS, vector files are essential for scalability without loss of quality. They allow the logo to be resized for various applications without pixilation.

  • High-Resolution Image Files

    JPEG and PNG Files: Provide high-resolution versions of the logo in common image formats. JPEG is suitable for print, and PNG is ideal for web and digital use with a transparent background.

  • Color Variations

    Full Color: The standard version of the logo in its original colors. Monochrome/Grayscale: A version of the logo in black and white or grayscale for situations where color isn't feasible.

  • Style Guide or Branding Guidelines

    Document in PDF on how the logo should be used, specifying clear space, minimum size, and any other guidelines to maintain consistency.

  • Source Files

    All source files used in the design process, such as Adobe Illustrator (.AI) files, layer-separated PSD files, or any other editable file format will be included.

  • Font Files:

    If a custom font is used, the font files or information on where to obtain them will be produced.

  • Icon Set

    A small icon version of the logo used for browser tabs and bookmarks on websites.

  • Mockups

    Optional but valuable, especially for presentations. It shows how the logo looks in real-world applications like business cards, signage, or merchandise.

  • Logo Animation

    Video File: A rendered video files of the animated logo will be provided. After Effects Project File: If applicable, the project file for further customization will be included.


Skills and tools

Brand Designer
Graphic Designer
2D Animator
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Notion

Industries

Graphic Design
Personal Branding

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