Logo Design by Tian

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About this service

Summary

Phase 1: Initial Consultation
Discovery Meeting: An initial discussion where the client outlines their brand vision, values, target audience, and preferences.
Scope Definition: Clarification of project goals, including the number of logo concepts, revisions, and any specific design elements or styles.
Phase 2: Concept Development
Research: The designer conducts research into the client's industry, competitors, and trends to inform the design process.
Sketching and Conceptualization: Initial logo concepts are sketched and refined, considering the client's input and design brief.
Concept Presentation: The designer presents a selection of logo concepts to the client for feedback and direction.
Phase 3: Design Refinement
Client Feedback: The client provides detailed feedback on the presented concepts, highlighting elements they like or dislike.
Revisions: The designer iterates on the chosen concept, making requested revisions to refine the design further.
Color and Typography: Selection of colors and typography that align with the brand's identity.
Phase 4: Finalization
Client Approval: The client reviews the revised logo design and grants final approval.
File Preparation: High-resolution digital files are prepared in various formats suitable for print and digital use.
Usage Guidelines: Guidelines for logo usage, including clear space, minimum size, and placement, are provided.
Transfer of Ownership: Documentation of the transfer of copyright or licensing agreement, if applicable.
Phase 5: Project Delivery
Delivery: The final logo design package, including all agreed-upon files and documentation, is delivered to the client.

What's included

  • Primary Logo

    • High-resolution digital files in multiple formats (e.g., PNG, JPEG, AI, EPS, PDF) • suitable for both print and digital use. • Full-color version. • Black and white (monochrome) version. • Color variations (if applicable). • Horizontal and vertical orientations.

  • Secondary Logo (if applicable)

    • High-resolution digital files in multiple formats. • Variations in color and orientation (if applicable).

  • Typography Guidelines

    Typeface names and specifications for primary and secondary fonts used in the logo.

  • Color Palette

    Specific color codes (RGB, CMYK, HEX) for the logo colors to ensure consistency in branding.

  • Mockups and Applications

    Mockup visuals showcasing the logo on various real-world applications (e.g., business cards, letterheads, signage, website, social media profiles).

  • Vector Source Files

    Original vector files (Adobe Illustrator or equivalent) for future scalability and customization.


Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Procreate

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