A great digital product provides a great user experience and meets the needs of its target audience. Here are some qualities that will be met:
Usability: The design will be easy to use and navigate. Users will be able to accomplish their goals quickly and efficiently without any confusion.
Accessibility: The design will be accessible to all users, including those with disabilities. Features such as alt text, keyboard navigation, and color contrast make it easy for users with disabilities to use the product.
Functionality: The design will provide the features and functionality that users need to accomplish their goals. It should also be reliable and perform well.
Design: The design will have an attractive and modern design that is visually appealing and reflects the brand's identity. The design will also be consistent throughout the product, with a clear and easy-to-understand layout.
Personalization: The design will allow users to personalize their experience. This could include features such as the ability to customize their profile or preferences or recommendations based on their previous actions.
Engagement: Based on the type of product, the design will be engaging and keep users coming back. It should have features that encourage users to interact with the product.
What's included
Goal Identification
I'll work with you to determine what goals the app needs to fulfil. I.e., what its purpose is. This is mainly tailored to help understand the business goal.
User Research
When creating digital products, there is a need to understand the users/target audience and their needs, this can be achieved by conducting user research such as surveys and interviews. The findings from this research will inform the design decisions throughout the project.
User Personas
Based on the research findings, the next step would be to create user personas, which are fictional characters representing the different types of users that will use the mobile app. These personas help to keep the user at the center of the design process and guide decision-making.
Competitive Anaysis
This aims to aims to complement other UX research and assess competitors' strengths and weaknesses relative to the product and design. This also helps to identify gaps and opportunities for innovation.
Defining Stage
This involves reviewing the data collected during the research phase, identifying patterns and trends, and synthesizing the information into actionable insights to craft the problem statements. I enjoy using Affinity Mapping for this process.
Ideate Solutions
This is a crucial phase where the ideas to solve the problem that has been identified in the Define stage. This is about exploring different solutions and brainstorming creative ideas that can be used to address the problem.
Wireframe
The basic visual representation of the layout and functionality of each screen. This includes designing the placement of UI elements, such as buttons, forms, and menus. as the case and necessity may be.
Content Creation
The contents for different screens and sections of the app will be created. Some things that would be considered here are contents that engage readers and drive them to take action, and are easily understandable.
Design System
The design system is a collection of reusable design elements, components, guidelines, and standards that are organized and documented to ensure consistency and efficiency across boards.
Mockup
This is the wireframe with high-fidelity elements such as colours, contents, images and any other visuals that are aligned with the brand and design system. It is a static yet realistic rendering of the website with no interactivity.
High Fidelity Prototype
This is the stage where we bring the app design to life and add motion, transitions and interactions.
Test
At this stage, we get to test the design in-house and with real users to get early feedback and learn from their experience. As a result of the test, improve on the design if need be.
Hand-off
Design links/files will be shared with the stakeholders. Regular engagement with the stakeholders will be maintained from start to finish, to keep them informed about the design steps and facilitate a smooth development process.
FAQs
The timeline for the project is usually between 2-5 weeks, and deliverables will be in clearly defined sprints.
To get started, we will have a conversation to discuss the expectations, goals, and scope of the project.
A great digital product provides a great user experience and meets the needs of its target audience. Here are some qualities that will be met:
Usability: The design will be easy to use and navigate. Users will be able to accomplish their goals quickly and efficiently without any confusion.
Accessibility: The design will be accessible to all users, including those with disabilities. Features such as alt text, keyboard navigation, and color contrast make it easy for users with disabilities to use the product.
Functionality: The design will provide the features and functionality that users need to accomplish their goals. It should also be reliable and perform well.
Design: The design will have an attractive and modern design that is visually appealing and reflects the brand's identity. The design will also be consistent throughout the product, with a clear and easy-to-understand layout.
Personalization: The design will allow users to personalize their experience. This could include features such as the ability to customize their profile or preferences or recommendations based on their previous actions.
Engagement: Based on the type of product, the design will be engaging and keep users coming back. It should have features that encourage users to interact with the product.
What's included
Goal Identification
I'll work with you to determine what goals the app needs to fulfil. I.e., what its purpose is. This is mainly tailored to help understand the business goal.
User Research
When creating digital products, there is a need to understand the users/target audience and their needs, this can be achieved by conducting user research such as surveys and interviews. The findings from this research will inform the design decisions throughout the project.
User Personas
Based on the research findings, the next step would be to create user personas, which are fictional characters representing the different types of users that will use the mobile app. These personas help to keep the user at the center of the design process and guide decision-making.
Competitive Anaysis
This aims to aims to complement other UX research and assess competitors' strengths and weaknesses relative to the product and design. This also helps to identify gaps and opportunities for innovation.
Defining Stage
This involves reviewing the data collected during the research phase, identifying patterns and trends, and synthesizing the information into actionable insights to craft the problem statements. I enjoy using Affinity Mapping for this process.
Ideate Solutions
This is a crucial phase where the ideas to solve the problem that has been identified in the Define stage. This is about exploring different solutions and brainstorming creative ideas that can be used to address the problem.
Wireframe
The basic visual representation of the layout and functionality of each screen. This includes designing the placement of UI elements, such as buttons, forms, and menus. as the case and necessity may be.
Content Creation
The contents for different screens and sections of the app will be created. Some things that would be considered here are contents that engage readers and drive them to take action, and are easily understandable.
Design System
The design system is a collection of reusable design elements, components, guidelines, and standards that are organized and documented to ensure consistency and efficiency across boards.
Mockup
This is the wireframe with high-fidelity elements such as colours, contents, images and any other visuals that are aligned with the brand and design system. It is a static yet realistic rendering of the website with no interactivity.
High Fidelity Prototype
This is the stage where we bring the app design to life and add motion, transitions and interactions.
Test
At this stage, we get to test the design in-house and with real users to get early feedback and learn from their experience. As a result of the test, improve on the design if need be.
Hand-off
Design links/files will be shared with the stakeholders. Regular engagement with the stakeholders will be maintained from start to finish, to keep them informed about the design steps and facilitate a smooth development process.
FAQs
The timeline for the project is usually between 2-5 weeks, and deliverables will be in clearly defined sprints.
To get started, we will have a conversation to discuss the expectations, goals, and scope of the project.