What's included

• LinkedIn Personal Branding

  1. LinkedIn Profile Optimization: Enhance and optimize the client's LinkedIn profile to effectively communicate their personal brand. This includes updating the headline, summary, work experience, and skills sections. 2. Professional Headshot: Provide guidance on selecting or taking a professional headshot that aligns with the client's personal brand and industry. 3. Content Strategy: Develop a customized content strategy for the client's LinkedIn profile. This includes recommendations for content types, posting frequency, and topics relevant to their expertise and goals.

• Content

  4. Content Creation: Create and curate engaging and relevant content for the client's LinkedIn posts. This may include articles, status updates, videos, infographics, and more. 5. Content Calendar: Establish a content calendar to ensure consistent posting and maintain engagement with the client's LinkedIn network. 6. Thought Leadership Articles: Assist in writing and publishing thought leadership articles on LinkedIn to position the client as an industry authority. 7. Engagement and Networking: Provide strategies to increase engagement with the client's connections, industry peers, and target audience. This includes outreach, comments, and participation in relevant LinkedIn groups.

• Connection

  8. Connection Strategy: Develop a targeted connection strategy to expand the client's network with relevant professionals and potential collaborators. 9. Monitoring and Analytics: Regularly monitor the performance of the client's LinkedIn profile, track engagement metrics, and provide insights for optimization. 10. Reputation Management: Assist in managing the client's online reputation by responding to comments and messages in a professional and timely manner. 14. Feedback and Iteration: Continuously gather feedback from the client and make necessary adjustments to the personal branding strategy for continuous improvement. 15. Networking Opportunities: Identify relevant networking opportunities, events, and industry groups for the client to participate in and expand their influence.

• Rebranding

  16. Rebranding Support: If needed, assist in rebranding the client's LinkedIn profile to align with a new career direction or business focus. 17. Strategic Alliances: Identify potential strategic alliances and partnerships on LinkedIn that can benefit the client's personal brand and business. 18. Crisis Management: Provide guidance on managing any negative online incidents or reputation crises on LinkedIn. Note: The specific deliverables may vary depending on the client's goals, industry, and the scope of the engagement.