What's included

• Content Marketing Strategy Document

  Develop a comprehensive content marketing strategy document that outlines the client's goals, target audience, messaging, content themes, and distribution channels. This document will serve as a roadmap for the content marketing efforts.

• Buyer Persona Development

  Conduct research and create detailed buyer personas that represent the client's target audience segments. To shape content creation and distribution strategies.

• Content Audit

  Evaluate the existing content assets of the client. Identify gaps, opportunities for improvement, and repurposing potential to ensure a cohesive content marketing approach.

• Content Ideation and Planning

  Generate a list of content ideas aligned with the client's target audience, brand, and marketing objectives to be planned out on an editorial calendar.

• Content Creation

  Produce high-quality, engaging, and relevant content based on the approved content ideas in collaboration with the client's graphic designer. The content will be optimized for search engines and tailored to resonate with the target audience.

• Content Distribution Strategy

  Determine the most effective channels and tactics to distribute and promote the content. Develop a strategy for each channel to maximize content visibility and reach the target audience.

• SEO Optimization

  Conduct keyword research and incorporate relevant keywords and phrases into the content to improve search engine visibility and to enhance organic search rankings.

• Performance Tracking and Analytics

  Set up analytics tools to track the performance of the content marketing efforts. Monitor metrics and generate regular reports to provide insights into the effectiveness of the content marketing strategy.

• Ongoing Strategy Optimization

  Identify areas for improvement, adapt to industry trends, and refine the strategy to achieve better results over time. Provide recommendations for optimization and strategic adjustments based on data-driven insights.