WHAT YOU RECEIVE:
Complete brand voice and tone framework for AI — vocabulary level, sentence structure, personality traits, and how your AI adapts its tone across different contexts and client types. Decision authority matrix — a clear specification of what your AI can decide and respond to autonomously, what requires human review before sending, and what must always be escalated to a human immediately. Prohibited language and topic list — specific language, claims, opinions, and topics your AI must never produce under any circumstances, protecting you from brand damage and legal exposure. Edge case response protocols — pre-defined responses for every difficult situation your AI will encounter including angry clients, out-of-scope requests, uncertainty, legal-adjacent questions, and competitor mentions. Platform-specific adaptation guidelines — how your AI persona adjusts for email, chat, social media, customer service, and any other channel you deploy it in. Implementation guide — how to embed this persona document into every AI system you use, with specific instructions for Claude, ChatGPT, and common chatbot and automation platforms.