Integrated Marketing Communication Strategy

Daniel Odunlami

(0)

Starting at

100

About this service

Summary

We help brands find their way to consumers, through time proven strategies founded on research and Data, with years of experience understanding the consumer and their consumptions patterns.

Our Strategies have been proven to help brands win market share, increase product trial and drive brand loyalty on the long run

Process

Briefing with client

Market Research with Team

First Draft to align on direction

Second draft to align on themes

final draft showing plan end to end

What's included

Competition Analysis
Overview of players in the industry, their USP and SWOT
Consumer Profile and Segmentation
Breakdown of target consumer group, Demography, psychography, Bull'e eye, personal, consumer insight and behavioural analysis
Go To Market Framework
Strategic framework showing Channels of engagement, and tactics to be employed in these channels to achieve objectives
Marketing Action Plan
Detailed step-by-step plan showing how the tactics can be implemented to achieve set goals
Communication Ideas
At least 3 communication or big idea themes that can be used to drive campaign
Messaging
Samples showing marketing communications for different mediums
Success Metric
Breakdown of KPIs, and other metrics that can be used to measure success of the campaign