Course of B-Pharm & M-Pharm_Pharmaceutical Marketing Management by Md AsaduzzamanCourse of B-Pharm & M-Pharm_Pharmaceutical Marketing Management by Md Asaduzzaman
Course of B-Pharm & M-Pharm_Pharmaceutical Marketing ManagementMd Asaduzzaman
I will cover the fundamental concepts of Pharmaceutical Marketing Management, focusing on the following key areas:
Principles of Marketing
Strategic Marketing Planning
Consumer Markets & Buying Behaviour
Market Segmentation & Target Market Strategies
Product Promotion
Advertising & Communication
Product Planning & Development
Product Positioning & Product Life Cycle Management
Branding & Brand Management
Pricing Strategy & Management
Learning Focus:
The sessions will connect fundamental marketing concepts with practical pharmaceutical industry applications, enabling participants to understand how marketing principles are translated into real-world brand and business decisions.
I will cover the fundamental concepts of Pharmaceutical Marketing Management, focusing on the following key areas:
Principles of Marketing
Strategic Marketing Planning
Consumer Markets & Buying Behaviour
Market Segmentation & Target Market Strategies
Product Promotion
Advertising & Communication
Product Planning & Development
Product Positioning & Product Life Cycle Management
Branding & Brand Management
Pricing Strategy & Management
Learning Focus:
The sessions will connect fundamental marketing concepts with practical pharmaceutical industry applications, enabling participants to understand how marketing principles are translated into real-world brand and business decisions.