For an existing brand that's stopped working — outdated, inconsistent, or simply no longer feels like the business behind it. I'll audit what's there, keep what still has value, and rebuild the system around where the business is today.

Existing brand audit — what's working, what's outdated, and what needs to change

Brand direction — a clear direction for evolving the identity without losing its existing equity

Updated logo suite — refined or redesigned primary logo, secondary variations, submark, and favicon as appropriate

Updated visual system — color, typography, graphic elements, and visual language

Brand guidelines — clear rules for applying the refreshed identity consistently

Key brand applications — selected examples showing how the refreshed identity works in practice

Final brand assets — organized files prepared for digital and print use