Concept Brief: A concise document outlining the product idea, its purpose, and initial goals.
Market Research: Analysis of market trends, competitor products, and target audience preferences.
Ideation and Sketches: Brainstorming sessions and sketches exploring various design concepts.
Concept Models: Basic physical or digital models illustrating initial design concepts and functionality.
Concept Presentations: Visual presentations or pitch decks showcasing proposed product concepts.
User Requirements: Identification of user needs and expectations to inform design decisions.
Design Criteria: Establishment of design criteria and performance specifications for the product.