Production Artist

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About this service

Summary

Production artists provide essential services in the graphic design and advertising industry, focusing on the technical and visual aspects of design to ensure that digital or print materials are production-ready. Production artists are detail-oriented professionals who bridge the gap between creative design concepts and the practical requirements of production. My services are essential in ensuring that design materials are error-free, visually appealing, and ready for publication or distribution across various media.

What's included

  • Print Ready Files

    High-resolution PDFs with crop marks for various print materials such as brochures, posters, flyers, and packaging

  • Digital Assets

    Pixel-perfect web graphics, social media images, and email templates, saved in appropriate formats (JPEG, PNG, GIF, etc.)

  • Vector Graphics

    Scalable vector files (AI, EPS, SVG) for logos, icons, and illustrations, ensuring they maintain their quality at any size

  • Prepress Files

    Prepared files for prepress, including color separations, registration marks, and bleed areas, suitable for sending to a print shop.

  • Mockups and Prototypes

    Presentation of designs in context, such as mockups of packaging, signage, or digital interfaces to showcase the final look and feel

  • Color Variations

    Variations of designs with different color schemes or branding guidelines.

  • Image Editing

    Retouched and optimized images, removing imperfections, adjusting colors, and resizing for various applications.

  • Typography Guidelines

    Typography specifications for print and digital materials, including font choices, sizes, line spacing, and character styles.

  • Brand Consistency

    Ensure all design materials adhere to brand guidelines and maintain a consistent visual identity.

  • PDF Annotation

    Markups and annotations for design reviews and proofreading, along with instructions for revisions.

  • Resolution and Quality Checks

    Verify that images and graphics meet the required resolution and quality standards for their intended use.

  • File Organization

    Well-organized project files, with clear naming conventions and folder structures for easy access and collaboration.

  • Asset Libraries

    Maintain and update digital asset libraries, including logos, icons, and images, for easy access by the design team

  • Image Licensing and Usage Guidelines

    Document sources and licensing details for images and graphics to ensure compliance with copyright regulations.

  • Print Specifications

    Provide detailed print specifications, including paper types, coatings, and finishing options for print projects

  • Proofs and Previews

    Digital and physical proofs of designs to ensure they match the desired output.

  • File Compression and Optimization

    Optimize files for efficient storage and fast loading times on websites and digital platforms.

  • Export Settings

    Customized export settings for different platforms and media, ensuring optimal display quality

  • Documentation

    Prepare clear and concise documentation for design processes, file preparation, and design guidelines for reference.

  • Collaborative Support

    Collaborate with designers, art directors, and other team members to implement changes and fine-tune designs as needed.


Skills and tools

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop

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