Branding

Julia Reedy

(0)

Starting at

$

30

/hr

About this service

Summary

A branding project is a comprehensive undertaking aimed at creating, defining, or revitalizing a brand's identity, image, and perception in the market. This process involves several distinct phases or stages that clients should be aware of before starting the project. Here's an overview of these phases:
Project Initiation and Research:
Visual Identity Creation:
Brand Collateral Development:
Brand Guidelines:
Implementation and Rollout:
Feedback and Refinement:
It's crucial for clients to understand that branding is an ongoing process that requires dedication and consistency. Each phase of the project is vital and contributes to the overall success of the brand in the long term. Effective communication, collaboration, and a clear understanding of these stages are essential for a successful branding project.

What's included

  • Client Brief

    The project begins with an in-depth discussion with the client to understand their business goals, values, and vision for the brand.

  • Logo Design

    Design a distinctive and memorable logo that represents the brand's essence.

  • Color Palette

    Establish a color scheme that aligns with the brand's identity and resonates with the target audience.

  • Typography

    Select fonts that convey the brand's personality and are suitable for various applications.

  • Brand Collateral (Agreed Upon With Client First)

    Business Stationery: Design business cards, letterheads, envelopes, and other essential materials. Marketing Materials: Create brochures, flyers, and promotional materials that reflect the brand's visual identity. Digital Assets: Develop graphics and templates for online use, such as social media profiles and website elements.

  • Brand Guidelines

    Document the brand's guidelines, including logo usage, color codes, typography rules, and imagery guidelines. This ensures consistency across all touchpoints.

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

Work with me

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Logo Design

STARTING AT

$30/hour

hourly rate, 2-3 Weeks