
Brand Identity Design
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About this service
Summary
What's included
Brand Logos
I’ll design your main logo, along with secondary logo options and a logo mark (if needed). Whether it’s a stacked version, horizontal layout, or just the logo symbol, you’ll have versatile options to use across different platforms and applications.
Brand Iconography
I’ll develop custom iconography that aligns with your brand’s style and message, making your visual identity both memorable and meaningful.
Brand Colours
I’ll design a colour palette that reflects your brand’s personality, including both primary and accent colours. You’ll get all the colour codes you need (Pantone, CMYK, RGB, HEX) to ensure consistency across all your materials.
Typography
I’ll choose typefaces that complement your brand’s tone, with primary and secondary options. I’ll also make sure you have web-safe alternatives, so your brand looks sharp both online and offline.
Imagery Style Guidelines
I’ll define a photography style that works with your brand’s voice, whether it’s lifestyle shots, product photography, or something else. I’ll also suggest stock image options that fit your brand’s aesthetic.
Social Media Branding
I’ll create customised social media profile images, cover photos, and post templates, so your brand looks consistent across platforms like Instagram, Facebook, LinkedIn, and more.
Brand Guidelines Document
I’ll provide an easy-to-follow brand guide that covers logo usage, colour palette, typography, and imagery style. This guide will be your go-to resource for keeping your brand consistent across all materials.
Skills and tools
Brand Design
Graphic Designer
Typographer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva
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