CTV + STREAMING AD CAMPAIGNSEllington Tynes
Creative Breakdown:
3x Concept pitches: Client chooses favorite concept from custom deck
Pre-Production: Scripting, casting, location scouting, shot listing/look-book.
1 Shoot day: 10 hours Total
Locations: 1-2 locations - From a selection of 6 options.
Talent: 2-3 Talent - From a selection of 12 casting options.
Crew: Director/Creative + Cinematographer + Producer + Camera Assistant + G&E (lighting), Production Assistant, Sound operator + 1x key specialty crew member (i.e. Clothing Stylist, HMU, Art Director, Food Stylist, or Prop Stylist.)
Production Film Equipment:
Cinema Grade Arri s35 4k camera or Equivalent with lenses
Professional lighting & sound equipment
What's included
CTV CAMPAIGN
CTV & OTT DELIVERABLES
1x 30sec - 16:9 Commercial (Primary Asset): A/B versions
Showcases your unique selling points. Strong CTA
Captivating visuals, a clear call-to-action, and branding
1x 15sec -16:9 Cut-down Version: A/B versions
A condensed version of the 30-second spot, optimized for buys with shorter ad durations.
SOCIAL MEDIA Verticals
1x 15sec Video verticals - A/B Versions
4x 5-10sec video verticals - Single shots for reels/stories
Optimized for platforms like:
Instagram Reels, TikTok, and YouTube Shorts
Ellington's other services
Contact for pricing
Tags
Avid Media Composer
Camtasia
Final Cut Pro
Procreate
Copywriter
Creative Director
Video Producer
Service provided by
Ellington Tynes Los Angeles, USA
CTV + STREAMING AD CAMPAIGNSEllington Tynes
Contact for pricing
Tags
Avid Media Composer
Camtasia
Final Cut Pro
Procreate
Copywriter
Creative Director
Video Producer
Creative Breakdown:
3x Concept pitches: Client chooses favorite concept from custom deck
Pre-Production: Scripting, casting, location scouting, shot listing/look-book.
1 Shoot day: 10 hours Total
Locations: 1-2 locations - From a selection of 6 options.
Talent: 2-3 Talent - From a selection of 12 casting options.
Crew: Director/Creative + Cinematographer + Producer + Camera Assistant + G&E (lighting), Production Assistant, Sound operator + 1x key specialty crew member (i.e. Clothing Stylist, HMU, Art Director, Food Stylist, or Prop Stylist.)
Production Film Equipment:
Cinema Grade Arri s35 4k camera or Equivalent with lenses
Professional lighting & sound equipment
What's included
CTV CAMPAIGN
CTV & OTT DELIVERABLES
1x 30sec - 16:9 Commercial (Primary Asset): A/B versions
Showcases your unique selling points. Strong CTA
Captivating visuals, a clear call-to-action, and branding
1x 15sec -16:9 Cut-down Version: A/B versions
A condensed version of the 30-second spot, optimized for buys with shorter ad durations.
SOCIAL MEDIA Verticals
1x 15sec Video verticals - A/B Versions
4x 5-10sec video verticals - Single shots for reels/stories
Optimized for platforms like:
Instagram Reels, TikTok, and YouTube Shorts
Ellington's other services
Contact for pricing