Branding and Visual Identity Design
Mona Afifi
5
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About this service
Summary
Providing comprehensive branding and visual identity design services, ensuring that each brand stands out with a distinct and captivating identity.
Process
A briefing call or meeting to discuss the project in further detail, and agree on the initial design direction.
Crafting a mood board, which includes references to each step of the project, to ensure that the design concept and direction is clear and approved of.
The design process begins, starting with the logo design, followed by the visual identity (brand patterns, illustrations, imagery style, etc.), the brand collaterals, and finally, the social media direction.
After approval of all designs, the finalizing phase begins, and all project files are handed to the client.
The brand guidebook is then created and delivered to the client (in PDF format) by the end of the project.
FAQs
What is the timeline for a full branding project?
On average 4 weeks. However, the timeline may differ according to the deliverables and project requirements.
How many logo options are provided?
Typically, I provide one logo option initially, and an extra unpaid option can be provided if the first one was not agreed upon. However, upon agreement, a maximum of two options can be provided initially (with an extra charge)
How many edits/ revision cycles are provided?
A maximum of two revision cycles are provided per project phase.
Is the branding package customizable?
Yes, the branding package can be customized and tailored to suit the project requirements, and add or remove deliverables as needed.
What's included
Logo
Final full color logo, with different logo variations.
Color Palette
Primary and secondary brand color palettes, customized to cater for different applications and uses.
Type Palette
The set of fonts and typefaces to be used within the brand.
Visual Identity
Brand patterns, illustrations, imagery style, overall look and feel. Collaterals (any basic designs needed for the brand, ex. stationery, basic packaging, etc.)
Social Media Direction
Includes imagery style, colors and illustrations, general posts & stories format +first 3 posts (introductory posts) +highlight covers (as needed)
Brand Guidelines
A brand guidebook.
Recommendations
(5.0)
Client • Apr 18, 2024
Recommended
Working with Mona has been an absolute pleasure. Her talent and creativity as a graphic designer are truly exceptional, and on top of that, she is a genuinely nice person. I highly recommend her for any design projects!
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