A brand style guide is a digital instruction manual that specifies every aspect of the look and feel of your brand. Apart from being used internally, a brand style guide is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.

It often begins with a brand's mission and goes on to define its visual, sonic, and experiential identity. Here are some categories included in my guides:

Tone of voice: language, nomenclature, grammar, abbreviations, acronyms, etc.

Typography: font styles, sizes, and spacing

Logo and/or Wordmark: full logos, secondary logos, and icons

Color palette: primary, secondary, and tertiary colors

Other imagery: photos, illustrations, and artwork

Sonic: what it sounds like in videos, at events, and digitally in-app/online

Static v. Dynamic: when and how its elements move

For more information on how branding might be implemented with your business, please set up a free discovery call.