What's included

• Strategy & Positioning

  Define brand purpose, vision, mission, and values. Identify target audience personas and what resonates with them. Map out the competitor landscape and your differentiation. Write the brand positioning statement and tone-of-voice principles. Output: Brand strategy document as foundation for design.

• Creative Exploration

  Moodboards & visual territories to explore possible design directions. Present 2–3 creative routes, explaining the thinking behind each. Gather client feedback and align on one direction. Output: Chosen creative direction (colour palette, typography mood, look & feel).

• Identity Design

  Logo design & development (concepts, refinement, final mark). Typography & colour palette locked in. Visual language & brand devices (patterns, shapes, icons, graphics). Output: Full brand identity system.

• Application & Implementation

  Apply the new identity across key touchpoints (website mockups, social templates, stationery, signage, packaging, etc. depending on scope). Ensure designs are practical, consistent, and scalable. Output: Branded assets & mockups showing the system in action.

• Brand Guidelines

  Create a brand guidelines document covering: Logo usage & clear space rules Typography hierarchy Colour systems Imagery & photography style Iconography/illustrations Tone of voice Application examples Output: Brand guidelines (PDF/online portal).

• Delivery & Launch Support

  Provide final artwork files in all formats (AI, EPS, PNG, SVG, PDF). Handover workshop with the client team to ensure correct usage. Optional: Launch campaign ideas, press kit visuals, or rollout plan. Output: A future-proof, scalable brand system ready for growth.