Transform your brand identityDan Purdie
I specialise in crafting brand identities that don’t just look good, they actually work. With a proven track record designing for leading London brands, I bring the clarity, strategy, and creative edge needed to build an identity that elevates your business and moves it closer to its future goals. Every brand I deliver is designed to be both distinctive and commercially effective, setting you apart in a way others can’t.
What's included
Strategy & Positioning
Define brand purpose, vision, mission, and values.
Identify target audience personas and what resonates with them.
Map out the competitor landscape and your differentiation.
Write the brand positioning statement and tone-of-voice principles.
Output: Brand strategy document as foundation for design.
Creative Exploration
Moodboards & visual territories to explore possible design directions.
Present 2–3 creative routes, explaining the thinking behind each.
Gather client feedback and align on one direction.
Output: Chosen creative direction (colour palette, typography mood, look & feel).
Identity Design
Logo design & development (concepts, refinement, final mark).
Typography & colour palette locked in.
Visual language & brand devices (patterns, shapes, icons, graphics).
Output: Full brand identity system.
Application & Implementation
Apply the new identity across key touchpoints (website mockups, social templates, stationery, signage, packaging, etc. depending on scope).
Ensure designs are practical, consistent, and scalable.
Output: Branded assets & mockups showing the system in action.
Brand Guidelines
Create a brand guidelines document covering:
Logo usage & clear space rules
Typography hierarchy
Colour systems
Imagery & photography style
Iconography/illustrations
Tone of voice
Application examples
Output: Brand guidelines (PDF/online portal).
Delivery & Launch Support
Provide final artwork files in all formats (AI, EPS, PNG, SVG, PDF).
Handover workshop with the client team to ensure correct usage.
Optional: Launch campaign ideas, press kit visuals, or rollout plan.
Output: A future-proof, scalable brand system ready for growth.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Dan Purdie London, UK
- 1
- Followers
Transform your brand identityDan Purdie
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
I specialise in crafting brand identities that don’t just look good, they actually work. With a proven track record designing for leading London brands, I bring the clarity, strategy, and creative edge needed to build an identity that elevates your business and moves it closer to its future goals. Every brand I deliver is designed to be both distinctive and commercially effective, setting you apart in a way others can’t.
What's included
Strategy & Positioning
Define brand purpose, vision, mission, and values.
Identify target audience personas and what resonates with them.
Map out the competitor landscape and your differentiation.
Write the brand positioning statement and tone-of-voice principles.
Output: Brand strategy document as foundation for design.
Creative Exploration
Moodboards & visual territories to explore possible design directions.
Present 2–3 creative routes, explaining the thinking behind each.
Gather client feedback and align on one direction.
Output: Chosen creative direction (colour palette, typography mood, look & feel).
Identity Design
Logo design & development (concepts, refinement, final mark).
Typography & colour palette locked in.
Visual language & brand devices (patterns, shapes, icons, graphics).
Output: Full brand identity system.
Application & Implementation
Apply the new identity across key touchpoints (website mockups, social templates, stationery, signage, packaging, etc. depending on scope).
Ensure designs are practical, consistent, and scalable.
Output: Branded assets & mockups showing the system in action.
Brand Guidelines
Create a brand guidelines document covering:
Logo usage & clear space rules
Typography hierarchy
Colour systems
Imagery & photography style
Iconography/illustrations
Tone of voice
Application examples
Output: Brand guidelines (PDF/online portal).
Delivery & Launch Support
Provide final artwork files in all formats (AI, EPS, PNG, SVG, PDF).
Handover workshop with the client team to ensure correct usage.
Optional: Launch campaign ideas, press kit visuals, or rollout plan.
Output: A future-proof, scalable brand system ready for growth.
Contact for pricing