Brand Strategy, Social Media Creation & Management

Thanh Ngan Nguyen

Starting at

$

300

About this service

Summary

I offer a complete Instagram branding and content strategy service, from defining your brand's identity and tone to creating engaging posts and managing a content calendar. What sets me apart is my focus on crafting content that not only reflects your brand but also builds strong, lasting connections with your audience. I ensure a consistent, tailored approach that drives engagement and growth, especially organic growth.

Process

We’ll kick things off with a friendly chat to get to know your brand, audience, and goals for Instagram. From there, I’ll create a unique brand identity and strategy that perfectly reflects your voice and resonates with your followers. Next, I’ll design a content calendar that outlines what to post and when, keeping things consistent and engaging. After that, I’ll create eye-catching posts, write thoughtful captions, and craft the right hashtags. Once everything’s ready, I’ll send it over for your review, and we’ll make any adjustments you’d like. After approval, I’ll handle all the scheduling and posting at optimal times. Throughout the process, I’ll monitor performance and share insights so we can continuously improve your Instagram presence.

FAQs

  • What is the typical turnaround time for content creation?

    Turnaround time can vary based on the project scope, but I typically aim to deliver a content calendar and initial posts within one to two weeks after our initial consultation.

  • How do you determine the best content for my audience?

    I’ll analyze your target audience's preferences (fears, frustrations, desire), industry trends, and your brand’s goals to tailor content that resonates and engages effectively.

  • Can I provide input on the content and design?

    Absolutely! Your feedback is essential. I’ll share drafts for your review, and we can make adjustments until you’re completely happy with the content.

  • What platforms do you support beyond Instagram?

    While my primary focus is on Instagram, I can also create content strategies for other platforms like Facebook, Pinterest, or TikTok if desired.

  • What if I want to change my strategy midway?

    Flexibility is key! We can adjust the strategy as needed based on performance or any new goals that arise.

  • How much involvement will I need to have?

    You can be as involved as you’d like! I encourage collaboration (since the algorithm is slow lately), but I’m also here to take the lead and handle everything if you prefer.

  • Do you offer analytics and performance tracking?

    Yes! I’ll monitor engagement metrics and provide regular updates on how your content is performing, along with recommendations for improvement.

What's included

  • Instagram Branding & Content Strategy

    Brand Identity & Tone: Define a clear brand voice and visual identity that resonates with your Instagram audience. Instagram Content Strategy: Craft a strategic plan to engage your followers and grow your presence on Instagram. Content Calendar: Develop a month-long content calendar, ensuring consistent and organized posts. Content Creation: Design visually appealing and engaging posts (graphics, photos, captions) that align with your brand. Content Scheduling: Manage and schedule posts using Instagram’s best practices for optimal engagement and visibility. Ideal for: Entrepreneurs, small businesses, and brands looking to establish a consistent Instagram presence and build meaningful connections with their audience.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Canva

Canva

Instagram

Instagram

Notion

Notion

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