What's included

• Brand Discovery & Research

  • Client Consultation: Initial meeting to understand the business, its goals, values, target audience, and competitive landscape. • Market & Competitor Research: Brief analysis of industry trends and competitors to ensure the brand stands out and aligns with market expectations.

• Concept Development & Logo Design

  • Logo Concept Creation: Development of multiple logo concepts that reflect the essence of the business. • Logo Refinement: Finalizing the chosen logo design, ensuring it’s versatile, scalable, and works across different media.

• Logo Variations

  • Logo Variations: Provide various versions of the logo for different use cases, such as horizontal, stacked, black-and-white, or simplified versions for different formats. • Logo Guidelines: Detailed instructions on how to properly use each logo version (e.g., clear space, size, color variations).

• Color Palette Creation

  • Primary Color Palette: Selection of main colors that align with the brand’s personality and industry. • Secondary Color Palette: Additional colors that complement the primary colors for flexibility in design. • Color Usage Guidelines: Instructions on how and when to use each color to ensure brand consistency.

• Typography Selection

  • Primary Typeface: Selection of a main typeface for headlines, logos, and key brand communications. • Secondary Typeface: Recommendation for a secondary typeface that pairs well with the primary typeface for body copy or secondary elements. • Typography Guidelines: Clear instructions on font sizes, weights, and proper usage to maintain consistency across all brand materials.

• Brand Guidelines Document

  • Comprehensive Brand Guidelines: A document that includes all logo variations, color codes, typography rules, and examples of proper usage across various media. This ensures consistency for the business as it implements the new brand identity.

• Final Deliverables

  • Logo Files: Delivery of all final logo file formats (SVG, PNG, JPG, EPS) in both color and black-and-white variations. • Color Palette: Color codes (Hex, RGB, CMYK) for all primary and secondary colors. • Typography Files: Typeface files or licenses for the chosen fonts, along with usage recommendations.