Strategic Branding Kit to Elevate Your Identity

Jordan Webb

Starting at

2,400

About this service

Summary

I offer thoughtful, strategy-led branding kits for small teams, creatives, and values-driven businesses. You’ll walk away with a cohesive identity—logo, style guide, assets, and messaging—that’s built to last and designed to connect.

What sets me apart? Clear communication, sharp thinking, and design with purpose.

This isn’t just a logo. It’s a complete identity system rooted in your brand’s values. I work closely with you to uncover what makes your brand unique—then bring it to life through strategic visuals, messaging, and a toolkit you can confidently apply across platforms.

FAQs

How long does this project take?
Typically 2–3 weeks, depending on your timeline and feedback responsiveness.
Do I need to have everything figured out before starting?
Not at all! This process is designed to clarify your vision. I’ll guide you through it step by step.
What if I need web design or packaging too?
I offer add-ons for web design, packaging, and more. Let’s chat about your full scope.
What tools do you deliver in?
Logos and assets come in multiple file formats (SVG, PNG, PDF). Style guides and templates can be delivered in Figma, Canva, or PDF.

What's included

Logo Suite
Primary logo, secondary logo, and icon variations in multiple file formats (SVG, PNG, PDF) for both print and digital use.
Brand Style Guide
A PDF style guide outlining logo usage, colour palette, typography, and key brand visuals to ensure consistency across all touch-points.
Colour and Typography System
Defined brand colour palette (with tints) and font pairings for digital and print use, delivered with font files or licensing links.
Social Media Templates
Editable templates for Instagram, LinkedIn, or other channels using your new branding, delivered in Canva or Figma.
Supporting Brand Assets
Custom brand elements like icons, patterns, or mockups to round out your visual identity and enhance brand storytelling.
Brand Strategy Summary
A high-level overview of your brand’s purpose, values, positioning, and competitive edge — the foundation for a clear, cohesive identity.
Tone of Voice Guide
A breakdown of your brand’s personality and writing style, with practical examples to guide social posts, web copy, and more.
Key Messaging Pillars
Three to five core messages that communicate your brand’s value and connect with your target audience across all channels.

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma