What's included

• Brand & Social Strategy

  A clear foundation for your digital direction. + Narrative & Positioning: Define your voice, audience, and creative focus. + Content Pillars: Structured storytelling themes for consistency. + Optimised Bio & Highlights: Strategic setup for discoverability. + Visual Direction: Fonts, colour palette, and grid aesthetic. + SEO & Keyword Mapping: Hashtags and search optimisation for organic reach. + Digital roadmap (channels, stages)

• Monthly Content Direction

  Where narrative meets execution. + Feed Preview: Visual plan for your monthly grid. + Post Breakdown: Captions, hashtags, and creative notes per post. + Stories Planning: Weekly story flows aligned with monthly plan and business brand goals + Scheduling & Publication: All managed and timed for consistency.

• Monthly Insights & Strategy Report

  Measure what matters. + Performance Overview: Growth, engagement, reach, and impressions. + Top-Performing Content: Insights by saves, shares, and completion rate. + Next-Step Strategy: Data-driven recommendations for next month.

• Optional Add-On: Meta Ad Campaigns

  For brands ready to amplify reach and awareness. + 3-Post Campaign: A lightweight, high-impact ad setup designed to build visibility and generate leads. + Targeting & Budget: Custom audience selection and budget strategy (ad investment handled separately). + Performance Review: Short report with learnings and optimisation tips.