The report includes:
· 10-15 primary keywords with search intent, competition signal, and recommended content format
· Long-tail keyword clusters — buyer-intent terms including best X for Y, X vs Y, and X pricing
· Top questions buyers ask about your category sourced from Google PAA, Reddit, and Quora
· Content gap opportunities — topics with clear buyer intent that current top content handles poorly
· Competitor keyword signals — terms top competitors rank for that represent opportunities
· Content map — recommended structure mapping keywords to content types and funnel stages