Social media strategy: This document outlines the overall goals and objectives for your social media presence, as well as the specific strategies you will use to achieve those goals.
Content calendar: This document lists all of the content that you plan to post on social media in a given period of time. It should include the content type, the target audience, and the desired outcome for each piece of content.
Social media reports: These reports track the performance of your social media campaigns and provide insights into what is working well and what needs to be improved.
Social media analytics: This data provides insights into your audience, their engagement with your content, and the overall performance of your social media campaigns.
Social media guidelines: These guidelines establish the tone and style of your social media presence, as well as the dos and don'ts for interacting with your audience.