Every thriving business has one thing in common: a strong and consistent brand identity.

It's so much more than pretty colors, logos, and products. A brand integrates aesthetics with functionality in cohesion with personality and intentionality. All together it builds trust between a business and its market.

My end-product for this service is to create an identity that echos your voice and empowers you to grab hold of your vision.

How it's done

Brand personality exploration (i.e. goals, needs)

1:1 brand questionnaire

Market research (user persona, etc.)

Moodboards/style scapes and ideation

Brand identity concepts and drafts

Final brand system and guidelines

Brand guidelines

Logo design

Color palette

Typography selection

Stationary designs and mock-ups

Social media mock-ups

Apparel mock-ups

Overall, this design process is very collaborative and involves both the client and designer to work together to create a brand that allows the client to have full confidence in their business.