What's included

• Goals & Planning

  As the first step for Google Ads as a marketing Channel, we will talk about your Goals from this platform - what are you expecting in the short term (3-6 months) and in the long term (1-5 years). In the planning stage we talk about your business breakeven points, about ROAS (Return on Ad Spent), CPA and other Points that we need to achieve and to track closely for a profitable business.

• Keywords Research

  I will work on the keyword research based on your products / services, and create a document from where we can start with the campaigns setup and management.

• Competitor Research

  The competitor research is necessary for budget planning and evaluation. I will analyse the first 3-5 competitors and compile a list of strong and weak points compared to them and how can we achieve better results.

• Budget planning

  The budget planning contains the monthly investment necessary to grow, and what is needed to obtain maximum profit and ROAS

• Account Setup

  In the account setup stage I will setup your account with all the settings: Billing, Conversion Tracking, Remarketing Lists, Google Analytics connections, Google Merchants Connections, etc.

• First campaign Setup

  First campaign depends on the goal set in the first stage - Goals & Planning. It can be a shopping campaign or a Broad Match campaign for Lead Generation.

• Campaign optimisation - first 3 months

  In this period, I will optimise the first campaing and setup new campaigns based on our goals and budget. Also, in this period, I will launch a remarketing campaign on the remarketing lists that have data gathered.

• Campaign optimisation - past the 3 months period

  Here we focus on growth and strategies for lowering the costs. In this stage, we create More Remarketing Campaigns, based on different actions from your website, create brand protection campaigns and many more strategies and optimisation activities for your account.