Multi-Style Brand Identity

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About this service

Summary

Give your brand a distinct voice with bold, versatile identity systems tailored to stand out. From clean, type-driven logos to vintage, crest, retro, and minimalist styles, our Multi-Style Brand Identity service adapts to your unique vision and industry. We specialize in crafting unforgettable visuals that work across packaging, signage, merch, and digital — all rooted in timeless design thinking.

Process

Discovery & Questionnaire — We’ll kick off with a brand questionnaire or strategy call to understand your goals, audience, and style preferences.
Moodboard & Direction — I’ll present 1–2 moodboards with visuals and keywords to confirm the creative direction.
Logo Development — You’ll receive 2–3 initial logo concepts to choose from, followed by refinements based on your feedback.
Visual System Design — Once the logo is approved, I’ll build out the color palette, typography, and brand marks.
Final Delivery — You’ll receive all brand assets and a polished brand guidelines PDF to guide future use.

FAQs

  • Q: How long does the brand identity project take?

    A: Most brand identity projects are completed in 2–4 weeks, depending on the number of revisions and your response time.

  • Q: Will I be able to edit my logo in the future?

    A: Yes! You’ll receive editable vector files (AI, EPS) that any designer can use to make updates.

  • Q: What if I already have a logo — can you just build the rest of the brand identity?

    A: Absolutely. I offer a “brand expansion” package that builds supporting visuals around your existing logo. Message me for a custom quote.

  • Q: How many revisions are included?

    A: Two rounds of revisions are included for the logo and one for other brand elements. Additional revisions can be added as needed.

  • Q: Do you offer packaging, web design, or other brand collateral?

    A: Yes, I offer add-ons like business card design, social templates, packaging, and website design. Let me know what you need and I’ll tailor a package.

What's included

  • Moodboard Options

    2-3 curated visual moodboards exploring different design styles, color palettes, and compositions for client feedback and direction.

  • Primary Logo Design

    A custom logo design delivered in multiple formats (AI, EPS, SVG, PNG, JPG) and color variations (full color, black, white).

  • Secondary Logo & Brand Marks

    Complementary logo variations such as submarks, icons, or wordmarks to ensure flexibility across brand applications.

  • Typography & Color Palette

    Curated font pairings and a cohesive color palette with hex, RGB, and CMYK codes for consistent brand use.

  • Brand Guidelines Document

    A PDF guide (5–10 pages) outlining logo usage, spacing, typography rules, color specs, and tone of voice to maintain brand consistency.


Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Industries

Design
Sports
Hospitality