What's included

• Brand Development Workshop

  You will be guided on a 4 hour, proprietary process of brand-discovery with the session led either in person or live via teams / zoom. Your answers and insights will help us unpack the mission, story, audience, themes, values and visuals of your business, product or project.

• Results Report

  Following our live Q&A workshop I will prepare a results report, reflecting the key take-aways, insights and proposed next steps. This will be wrapped up in a PDF booklet featuring key themes, attributes and visual mood boards.

• Visual Strategy

  Develop a visual strategy and supporting PDF document reflecting the insights obtained during the Brand Development Process. The document presents up to three different visual / story directions for the brand in development. From these three initial samples, one direction is refined for exploration and integration in the Visual Design process. This system can include: - colors - typography - imagery - moods - design styles - layout samples - key art examples This final brand mood PDF will be integrated into the larger Brand Architecture & Style Guidel.

• Brand Architecture & Style Guide

  The Manual and Style Guide is a PDF document that reflects the results of all previous steps and the insights and directions determined from them. The document can be used internally as a briefing tool for employees, contractors or agencies who will be involved with the development and expression of your brand. Contents can include: - Brand Story - Your Golden Circle - Archetypes - Brand Themes - Personas - USPs - Competitors - Audience Profiles - Visual Moods - Design Moods - Typography Selections - Color Directions