What's included

• Content Pillars

  Content pillars that will make creating content easy! These will be rooted in your customer's pains and will make brainstorming ideas for content systematized.

• Customer Personas

  Anywhere from 2-4 customer personas that will include pain points, goals + values, and standard demographics and psychographics.

• Messaging Guidelines

  Depending on the stage of awareness your customer is in, your messaging should be different. I'll create a messaging guideline using the 5 Light Bulbs framework from billybroas.com. This framework isn't well known, but it's one of the best.