Content Strategy
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About this service
Summary
All in one package that will get your brand CLEAR on WHO you're serving and HOW to talk to them.
I create a content strategy template in Notion that will make creating content easy, whether it's for TikTok, IG, YouTube, or articles.
What's included
Content Pillars
Content pillars that will make creating content easy! These will be rooted in your customer's pains and will make brainstorming ideas for content systematized.
Customer Personas
Anywhere from 2-4 customer personas that will include pain points, goals + values, and standard demographics and psychographics.
Messaging Guidelines
Depending on the stage of awareness your customer is in, your messaging should be different. I'll create a messaging guideline using the 5 Light Bulbs framework from billybroas.com. This framework isn't well known, but it's one of the best.
Skills and tools
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