Brand Strategy & Visual Identity Design by Anastasiia IagodkinaBrand Strategy & Visual Identity Design by Anastasiia Iagodkina

Brand Strategy & Visual Identity Design

Anastasiia Iagodkina

Starting at

1,500

About this service

Summary

My Brand Strategy & Visual Identity Design service helps you define what your brand stands for and express it visually in a way that’s clear, memorable, and adaptable. We start with strategy to uncover your brand’s positioning, voice, and audience. Then, I design a custom visual identity — logos, colors, typography, and brand assets — and package it all into easy-to-use guidelines so you can confidently apply your brand everywhere.

Deliverables

Brand Strategy

Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.

Visual Identity Design

Primary Logo Design – the main logo that represents your brand Secondary Logo(s) & Marks – variations for different formats and uses Color Palette – primary and secondary colors with usage guidance Typography System – heading, body, and accent fonts with pairing rules Brand Patterns / Graphic Elements – optional decorative or functional brand assets Iconography (if needed) – custom icons in your brand style Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)

Brand Guidelines

PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG) Quick-start tips for implementing your brand immediately

Optional Add-Ons

Social media template starter kit Stationery or packaging design Website design aligned to the new identity

What's included

Brand Strategy
Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.
Visual Identity Design
Primary Logo Design – the main logo that represents your brand Secondary Logo(s) & Marks – variations for different formats and uses Color Palette – primary and secondary colors with usage guidance Typography System – heading, body, and accent fonts with pairing rules Brand Patterns / Graphic Elements – optional decorative or functional brand assets Iconography (if needed) – custom icons in your brand style Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)
Brand Guidelines
PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG) Quick-start tips for implementing your brand immediately
Optional Add-Ons
Social media template starter kit Stationery or packaging design Website design aligned to the new identity

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Fashion & Apparel

Beauty

Hospitality

More services

Social Media Design & Content Templates

STARTING AT

$35/hour

hourly rate

Creating website or landing page tailored for your needs

STARTING AT

$600

fixed rate

Brand Strategy & Visual Identity Design

Anastasiia Iagodkina

Starting at

1,500

About this service

Summary

Deliverables

Brand Strategy

Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.

Visual Identity Design

Brand Guidelines

Optional Add-Ons

Social media template starter kit Stationery or packaging design Website design aligned to the new identity

What's included

Brand Strategy
Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.
Visual Identity Design
Primary Logo Design – the main logo that represents your brand Secondary Logo(s) & Marks – variations for different formats and uses Color Palette – primary and secondary colors with usage guidance Typography System – heading, body, and accent fonts with pairing rules Brand Patterns / Graphic Elements – optional decorative or functional brand assets Iconography (if needed) – custom icons in your brand style Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)
Brand Guidelines
PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG) Quick-start tips for implementing your brand immediately
Optional Add-Ons
Social media template starter kit Stationery or packaging design Website design aligned to the new identity

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Fashion & Apparel

Beauty

Hospitality

More services

Social Media Design & Content Templates

STARTING AT

$35/hour

hourly rate

Creating website or landing page tailored for your needs

STARTING AT

$600

fixed rate