Brand Strategy & Visual Identity DesignAnastasiia Iagodkina
My Brand Strategy & Visual Identity Design service helps you define what your brand stands for and express it visually in a way that’s clear, memorable, and adaptable.
We start with strategy to uncover your brand’s positioning, voice, and audience. Then, I design a custom visual identity — logos, colors, typography, and brand assets — and package it all into easy-to-use guidelines so you can confidently apply your brand everywhere.
What's included
Brand Strategy
Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.
Visual Identity Design
Primary Logo Design – the main logo that represents your brand
Secondary Logo(s) & Marks – variations for different formats and uses
Color Palette – primary and secondary colors with usage guidance
Typography System – heading, body, and accent fonts with pairing rules
Brand Patterns / Graphic Elements – optional decorative or functional brand assets
Iconography (if needed) – custom icons in your brand style
Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)
Brand Guidelines
PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts
File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG)
Quick-start tips for implementing your brand immediately
Optional Add-Ons
Social media template starter kit
Stationery or packaging design
Website design aligned to the new identity
Anastasiia's other services
Starting at$1,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Service provided by
Anastasiia Iagodkina Cologne, Germany
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- Followers
Brand Strategy & Visual Identity DesignAnastasiia Iagodkina
Starting at$1,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
My Brand Strategy & Visual Identity Design service helps you define what your brand stands for and express it visually in a way that’s clear, memorable, and adaptable.
We start with strategy to uncover your brand’s positioning, voice, and audience. Then, I design a custom visual identity — logos, colors, typography, and brand assets — and package it all into easy-to-use guidelines so you can confidently apply your brand everywhere.
What's included
Brand Strategy
Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.
Visual Identity Design
Primary Logo Design – the main logo that represents your brand
Secondary Logo(s) & Marks – variations for different formats and uses
Color Palette – primary and secondary colors with usage guidance
Typography System – heading, body, and accent fonts with pairing rules
Brand Patterns / Graphic Elements – optional decorative or functional brand assets
Iconography (if needed) – custom icons in your brand style
Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)
Brand Guidelines
PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts
File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG)
Quick-start tips for implementing your brand immediately
Optional Add-Ons
Social media template starter kit
Stationery or packaging design
Website design aligned to the new identity
Anastasiia's other services
$1,500