What's included

• Brand Strategy

  Define the foundation of your brand so every design decision is intentional and aligned with your business goals. A detailed plan on how and where to communicate with your audience.

• Visual Identity Design

  Primary Logo Design – the main logo that represents your brand Secondary Logo(s) & Marks – variations for different formats and uses Color Palette – primary and secondary colors with usage guidance Typography System – heading, body, and accent fonts with pairing rules Brand Patterns / Graphic Elements – optional decorative or functional brand assets Iconography (if needed) – custom icons in your brand style Mockups / Application Examples – show how the identity works on real-life materials (social posts, packaging, signage, etc.)

• Brand Guidelines

  PDF or Notion-based Brand Guidelines covering logo usage, colors, fonts, imagery, and do’s/don’ts File delivery in multiple formats (PNG, SVG, PDF, EPS, JPG) Quick-start tips for implementing your brand immediately

• Optional Add-Ons

  Social media template starter kit Stationery or packaging design Website design aligned to the new identity