Brand Designer
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About this service
Summary
Phase 1 - Brand Strategy
We’ll kickoff the project with a strategy session to align on the project goals, success metrics and challenges. Our goal with this stage is to develop a “compass” for our creative work, so that we are all aligned on who the customer is, and what we want to communicate to them
Deliverables for this phase:
- Defined vision statement
- Clear customer persona
- Positioning statement
Phase 2 - Creative direction
Using our insights from the strategy phase, we’ll translate the strategy into a visual “look and feel” which will help us understand the direction for the identity design.
Deliverables for this phase:
- 2 moodboards for exploring different visual directions
Phase 3 - Identity Design
After getting approval on the creative direction, we’ll start exploring designs for the identity, logo and applications.
Deliverables for this phase:
- Creative presentation with the designed identity
- Brand guidelines describing how to apply the new identity
- One stationarey item (business card, letter template...)
- Final assets including logo, graphics and illustrations
What's included
Brand Strategy
- Defined vision statement - Clear customer persona - Positioning statement
Identity Design
- Creative presentation with the designed identity - Brand guidelines describing how to apply the new identity - One stationarey item (business card, letter template...) - Final assets including logo, graphics and illustrations
Skills and tools
Brand Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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