Brand Identity Design

Alena Vlasova

Starting at

1,500

About this service

Summary

Often I see businesses that are frustrated because their brand just isn't communicating their business's values and mission. My solution is a process using strategy and research where I leverage your authenticity and get to the heart of your business, creating a visual brand that aligns you with your customers.

Three Stages:

✅ Brand Strategy/ Research

✅ Visual Identity / Design Phase

✅ Deliverables

Stage 1 Brand Strategy/ Research:

I will send you a Brand Creative Brief/Questionnaire.

Please link a Pinterest board if you have one that is full of inspiration that you've chosen that best represents the mood and feel of the brand you'd like to have. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures and etc.

Stage 2 Visual Identity / Design:

Drawing on the vision/mission work (above) I create your mood board and overall creative direction based on research and creative brief.

You will be presented with 2 different concepts, a suggested color palette, and a suggested typography suite, as well as a visual representation of the brand in real life (mockups).

After the concept is chosen, we can have 3 revisions to bring the design to the final stage. The revisions include updating colors, composition, typography and small details.

Once everything is approved, we will move to the Stage 3 - Preparing files for a handoff.

Stage 3 Deliverables:

Once you have made the final approval on designs, I will finish your Brand Guidelines Book and prepare digital and print files.

And at the end, you walk away from this experience with a new sense of clarity and purpose in your business!

What's included

Mood Board
A board with various pictures and colors that represent the mood, feel and vibe of the brand
Brand Clarity & Strategy
The creative brief, research, and analysis of your brand
Color Palette
Suggested color palette curated for you and your brand, based on the psychology of color & creative direction.  3x revisions allowed
Typography Suite
Fonts selected based on your brand, visuals, and logo. 3x revisions allowed
Brand Pattern
A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.
Social Media Launch Templates
4 templates created for you in Canva for easy use. The templates can be created for Instagram, LinkedIn, Facebook and can be new brand launch templates or branded templates for everyday use.

Duration

4-5 weeks

Skills and tools

Brand Designer

Graphic Designer