Concept Generation

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About this service

Summary

I provide a strategic and creative approach to concept generation, using my extensive skills in visual communication to tell compelling brand stories. By deeply understanding your brand identity and audience, I craft three distinct design concepts, each aimed at delivering a unique message that aligns with your brand's goals. From initial moodboards to the final delivery, I ensure that every design element speaks clearly and effectively, creating a strong connection between your brand and its audience.

What's included

  • Initial Consultation & Brief (Web Design / UI Design / Graphic Design)

    A 30-60 minute session to define project goals, target audience, and design preferences. Talking through and identifying key visual messages.

  • Moodboard & Style Exploration

    A visual exploration of references for color, layout, and typography based on the brand and project brief. Exploring the key message strategies further.

  • 3x Design Concepts

    Three distinct visual designs, each conveying a different message and visual approach, with elaborate breakdown and clear references.

  • Feedback & Revisions

    One round of revisions based on client feedback for the chosen concept.

  • Finalized Concept Delivery

    Delivery of high-resolution web-optimized designs and source files (Figma, PSD, AI, CANVA or other)

Recommendations

(5.0)

Nicola Solomou

Client • Oct 13, 2024

Daria was excellent to work with, very professional, excellent communication and fantastic results.

John MacLellan

Client • May 27, 2024

Daria was an absolute professional to work with. Our site www.shoremedmal.com looks gorgeous, far better than our competitors. I had a rough idea for what I wanted the website to be, and she made it better than I could imagine. She was fast and efficient. She provided great instructional videos on how we can blog and improve seo. I recommend her services to any business.

Anna Karakozova • TEDxES

Client • May 25, 2024

Daria and I were working on the TEDxEleftheria Square website. The project had a tight deadline, and Daria got involved rapidly. She independently analyzed all materials and proposed a design of the site, which accurately matched the brief. Darya demonstrated excellent skills in working with typography, color, and composition. Moreover, Daria has enhanced the texts for the site, where it was necessary. Daria quickly reacts to the feedback and provides clear and precise estimations and updates.


Skills and tools

Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Web Design
Graphic Design

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