Concept Generation
Initial Consultation & Brief (Web Design / UI Design / Graphic Design)
A 30-60 minute session to define project goals, target audience, and design preferences. Talking through and identifying key visual messages.
Moodboard & Style Exploration
A visual exploration of references for color, layout, and typography based on the brand and project brief. Exploring the key message strategies further.
3x Design Concepts
Three distinct visual designs, each conveying a different message and visual approach, with elaborate breakdown and clear references.
Feedback & Revisions
One round of revisions based on client feedback for the chosen concept.
Finalized Concept Delivery
Delivery of high-resolution web-optimized designs and source files (Figma, PSD, AI, CANVA or other)