E-Mail Design and Development

Ifeanyi Aladi

Starting at

/hr

About this service

Summary

Professional Email Design & Development Service

Bespoke Email Design – Custom-designed emails tailored to your brand and marketing goals.

Responsive & Mobile-Friendly – Ensuring a seamless experience across all devices and email clients.

Optimized for Deliverability – Built with clean, well-structured code to prevent spam filtering.

Engaging Content & Layout – Strategically designed for readability and conversion.

Custom HTML & CSS Development – Hand-coded emails optimized for performance and compatibility.

Testing & Compatibility – Emails tested across various platforms (Gmail, Outlook, Apple Mail, etc.).

Call-to-Action Optimization – Clear, compelling CTAs to drive clicks and engagement.

Integration Support – Compatible with major email platforms like Mailchimp, Klaviyo, and HubSpot.

A/B Testing & Analytics Guidance – Insights to improve open and click-through rates.

Process

1. Identifying the Problem Statement

Every successful email marketing campaign starts with understanding the client's challenges and objectives. This could involve:

Low open and click-through rates.

Poor engagement and conversion from existing emails.

The need for automated email sequences to nurture leads.

Inconsistent branding and messaging across email communications.

2. Research & Strategy Development

After defining the problem, I conduct in-depth research to develop a tailored strategy. This includes:

Analyzing customer behavior, segmentation, and engagement trends.

Defining key email flows needed (e.g., welcome series, abandoned cart recovery, re-engagement).

Selecting the right email marketing platform (Klaviyo, Mailchimp, HubSpot, etc.).

A/B testing strategies to optimize performance.

3. Email Flow Planning & Wireframing

I create a visual blueprint for the email sequences, outlining triggers, user actions, and automated responses. This includes:

Welcome Series – Introducing new subscribers to the brand.

Promotional Campaigns – Timed offers, seasonal sales, or product launches.

Behavior-Based Emails – Cart abandonment, browsing behavior, or previous purchases.

Re-engagement & Retention – Bringing inactive subscribers back with personalized offers.

4. Email Design & Development

Using best practices in UI/UX and email design, I craft visually appealing, responsive, and high-converting emails:

Custom Email Design – Aligning with the brand’s identity for consistency.

HTML & CSS Development – Ensuring responsiveness across devices.

Dynamic & Interactive Elements – GIFs, countdown timers, or personalized recommendations.

5. Testing & Optimization

To ensure flawless performance, I conduct rigorous testing:

A/B testing subject lines, CTA placements, and layouts.

Ensuring compatibility across different email clients and devices.

Monitoring deliverability and avoiding spam triggers.

6. Deployment & Performance Tracking

Once finalized, emails are scheduled and sent. Performance is continuously tracked using:

Open rates, click-through rates (CTR), and conversions.

Heatmaps to analyze engagement patterns.

Adjustments based on data insights for ongoing improvements.

7. Ongoing Support & Iteration

Email marketing is an evolving process. I provide:

Continuous monitoring and adjustments for better performance.

Regular reporting with actionable insights.

Refining content, design, and automation flows based on user behavior.

What's included

I will design and develop your brands emails
I will design and build a responsive, visually appealing email template that aligns with your brand, ensuring compatibility across all major email clients. The email will be optimized for readability, deliverability, and engagement, incorporating best practices for layout, typography, and call-to-action placement.

Example projects

Motorsportmind: A Custom Sport Performance Training Website

Recommendations

(5.0)

Ann Asianah

Client • Feb 11, 2025

Recommended

Ifeanyi is a highly talented and dependable. During our collaboration, he consistently demonstrated exceptional creativity, strong work ethic, and excellent communication skills. His ability to understand and execute project requirements with precision and efficiency made working with him a pleasure. I highly recommend Ifeanyi for any freelance work; his professionalism and dedication are truly commendable.

Skills and tools

Graphic Designer

Email Marketing Designer