Branding/Logo Design

Amber LeBlanc

Starting at

$

1,200

About this service

Summary

A brand is more than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes. When your brand is cohesive and well-articulated, your marketing initiatives will be too. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. I focus on creating a brand strategy, logos, and identity systems to take your business to the next level.

Process

INQUIRY
After filling out the contact form, you’ll receive an email within 2-3 days with a brand questionnaire that tells me about your business. I'll also have you create a Pinterest board grabbing images you're drawn to and that reflects the aesthetic you're going for. I'll then create a variety of design ideas for you to choose from that speaks to your business.
LOGO DESIGN
Once I've received your intake questionnaire and inspiration, I'll ask to schedule a 30 minute phone or video call to discuss all your wants, needs and style.
I’ll then begin working on the logo design and send you 3 options. Once you choose a concept, you're able to make 3 revisions to your perfect logo.
FINALIZATION
After the main logo has been approved, I'll start designing the rest of your package, including your alternate logos and sub-marks, patterns, and/or other collateral. This is when your aesthetic really starts to come together and create a cohesive brand voice that translates across all platforms. Depending on the package you choose, this step in the process can vary.
RECEIVING FILES
Once everything is finalized, you'll receive all logo variations and other brand artwork in black, white, and any other discussed brand colors, in PNG format for web, PDF format for print, and vector format. All other collateral will be delivered at this time as well.

What's included

  • Logo Design

    • Primary Logo • Alternate Logo Variations (e.g., vertical, horizontal, icon-only) • Logo Files in Multiple Formats (JPG, PNG, SVG, PDF, EPS) • Black-and-White and Color Versions

  • Brand Color Palette

    Custom Color Scheme with HEX, RGB, and CMYK codes

  • Typography

    Suggested Font Pairings for Headers, Subheaders, and Body Text

  • Brand Style Guide

    Guidelines for Logo Usage, Colors, Typography, and Visual Identity

  • Additional Branding Elements (Choose 2. Option to add more for a fee)

    • Business Card Design • Social Media Profile and Cover Images • Patterns, Textures, or Graphics for Brand Cohesion • Packaging Design or Label Templates • Branded Templates (e.g., PowerPoint, Canva, Instagram posts)

Duration

3 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe InDesign

Figma

Industries

Graphic Design

More services

Product Packaging Design

STARTING AT

$900

fixed rate