Showing you how to optimize your Klaviyo flows and campaigns

Karlo Keres

Contact for pricing

About this service

Summary

I bring a strategic approach to fine-tuning Klaviyo setups, targeting key areas to elevate performance and boost results by 1-10%. My process involves reviewing and optimizing each component of your email flows and campaigns—whether it’s segmentation, automation, timing, or content. By making subtle but impactful adjustments, I aim to increase engagement, improve conversion rates, and drive more value from your Klaviyo efforts, ensuring your email marketing works harder to support your business goals.

Process

Klaviyo Optimization Process
Initial Audit and Assessment 1.1 Perform a comprehensive review of existing flows and campaigns, analyzing key metrics like open rates, click-through rates, and conversion rates to identify improvement areas. 1.2 Assess current segmentation strategies to ensure target audiences are well-defined, with segments refined based on criteria like engagement level and purchase history. 1.3 Conduct a thorough review of email content, design, subject lines, and CTAs to ensure consistency with brand messaging and maximum effectiveness.
Data-Driven Optimization 2.1 Adjust and test segmentation to improve targeting and personalization, including the creation of dynamic segments for enhanced campaign relevance. 2.2 Implement A/B testing on key elements—such as subject lines, content, and send times—to identify what drives the highest engagement within each segment. 2.3 Optimize timing and frequency of email sends to align with user behavior insights and maximize engagement.
Flow and Automation Enhancements 3.1 Reevaluate triggers and timing in each automated flow to ensure emails are sent at optimal moments in the customer journey. 3.2 Refine email content and design to increase relevance and engagement, ensuring that each message is clear, targeted, and visually appealing. 3.3 Introduce conditional splits where applicable, allowing for more personalized customer experiences based on behavior or preferences.
Conversion Rate Improvements 4.1 Review and optimize calls-to-action to enhance click-through rates and better align with audience needs. 4.2 Integrate personalized product recommendations to support upselling and cross-selling within emails.
Ongoing Monitoring and Reporting 5.1 Track and analyze key metrics consistently, comparing post-optimization results against baseline data to measure progress. 5.2 Schedule regular assessments to adapt flows and campaigns based on evolving customer behaviors and business goals. 5.3 Provide detailed performance reports, highlighting testing insights, adjustments, and the impact of optimizations on overall engagement and conversions.
This step-by-step approach aims for incremental, data-driven improvements, targeting a 1-10% enhancement in Klaviyo performance to drive meaningful results in email marketing efforts.

What's included

  • Increase profit from 1-10%

    With a keen eye for detail and a deep understanding of Klaviyo, I specialize in optimizing existing setups to maximize performance. I focus on enhancing each element of your Klaviyo flows and campaigns to increase engagement, open rates, and conversions. From fine-tuning segmentation and automations to refining messaging and timing, my goal is to achieve incremental improvements in the range of 1-10%. This optimization process will provide a noticeable boost in your email marketing effectiveness, helping to drive revenue and strengthen customer relationships.

  • Performance report

    Monday Reports: Provide detailed weekly reports every Monday, summarizing the previous week’s performance, completed tasks, and plans for the upcoming week.

  • A/B testing

    A/B testing results: Provide insights and data comparing two variations to optimize performance, including flow delays (e.g., 1-hour vs. 2-hour), subject lines (offer-based vs. content-driven), content length (short vs. long), CTA copy, send times, and audience segments (e.g., Add to Cart vs. Engaged).

Skills and tools

Marketing Strategist

Business Consultant

Figma

Gmail

Klaviyo

More services

Fast, reliable, and guaranteed results for email marketing.

Contact for pricing